AI Is Already Leaving Right Wing, Conservative Media Outlets In The PastGenerative AI poses risks to digital media, may benefit legacy publishers while leaving out partisan outlets.
Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net? | AdExchangerSome publishers fear The Trade Desk's inventory quality controls may prioritize sites using UID2 and OpenPass, impacting others' visibility and influence in the digital media industry.
Council Post: Why B2B Is Uniquely Positioned For A New Era Of IdentifiersB2B marketing may be better positioned for the new era of identifiers than consumer marketing.Effective B2B advertising will require a strategy for combining and accessing different data sets.