#dieting-culture

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fromMarketing Dive
9 months ago

Weight Watchers debuts new creative as it navigates weight-loss drug boom

The campaign, "Fits You," aims to break the weight-loss narrative of tying health to a single number. Ads directed by C Prinz spotlight testimonials from real Weight Watchers users, who emphasize perks of the platform, like the ability to connect with clinicians.
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