Marketing tech
fromUX Magazine
1 day agoTrust Is the Currency, Knowledge Is the Engine
The priority is ensuring foundational trust and governance for agents, including identity verification, delegated authority, and merchant acceptance standards.
AI agents are accelerating how work gets done. They schedule meetings, access data, trigger workflows, write code, and take action in real time, pushing productivity beyond human speed across the enterprise. Then comes the moment every security team eventually hits: "Wait... who approved this?" Unlike users or applications, AI agents are often deployed quickly, shared broadly, and granted wide access permissions, making ownership, approval, and accountability difficult to trace. What was once a straightforward question is now surprisingly hard to answer.