One obvious problem, as noted by John Locke, is that "people can apply sounds to what ideas he thinks fit, and change them as they please." This leads to confusion.
The semantic slide of programmatic's power word: 'curation'
"Everyone is defining curation and it's got to a point where it doesn't seem like anything these days - it's like wallpaper," said Bob Regular, CEO of ad tech business InfoLinks.
In studies assessing pornography's effects, it's surprisingly common for researchers to leave it up to participants to determine what does and doesn't count as porn.