Context vs. Cookies With Dotdash Meredith's D/Cipher Lead | AdExchangerContextual targeting is resurging as brands shift away from third-party cookies, especially with forthcoming changes by Google.
Dotdash Meredith's Digital Ad Revenue Grows 12%, Powered by D/CipherDotdash Meredith achieved double-digit advertising growth driven by its cookieless targeting tool D/Cipher.