Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
For the first time this year, podcasts eclipsed spoken word radio with 40% of listening time, as opposed to 39% for radio. The researchers have tracked these statistics over the last decade, and almost always, the percentage of time people spent listening to podcasts increased, while their time with spoken radio broadcasts decreased.
Morning Joe, its flagship breakfast program, will shift back from being four hours to three hours, as Mika Brzezinski and Joe Scarborough, married co-hosts, have talked about the strain of hosting a four-hour-long show every day. Taking one of those hours will be a new two-hour-long morning show from 9 to 11am hosted by Stephanie Ruhle, the longtime MS Now anchor who currently hosts a show at 11pm.
That's a line that will drive the linear hardcore into testing the more addressable medium. Easing these concerns, the study compared the reliability of each platform in delivering what was paid for. BVOD was found to be the least risky of all video channels, delivering 20% variance compared with the median return. This was closely followed by linear TV with a variability of 24%.
Two years ago at MIPCOM, Facebook released a new set of APIs for media partners in attempt to capture more of the real time conversation around TV. Since then, Facebook has made its presence felt on red carpets, backstage, and even on TODAY, where the show's Orange Room leverages Facebook's 'trending' data in segments. Today at MIPCOM, Facebook is announcing new tools for broadcasters and fans that center on the participatory aspects of live TV.
Hours before the episode went live, however, CBS News editor-in-chief Bari Weiss made the decision to pull the report. The move sparked outrage within CBS News and across the media industry, with some accusing Weiss of yanking the segment because it would make President Donald Trump look bad. In a company memo, Weiss explained that her decision was motivated by the fact that the segment did not include voices from the Trump administration.
Viewers are no longer distinguishing between linear and digital - they are choosing to tune in to what they want, where, when and how they want to watch. We must now embrace a multi-currency future, and jointly drive innovation that ensures more accurate and complete measurement approaches. Measurement needs to accurately reflect the reality of audience trends for marketers to effectively allocate their advertising investments and serve the entire ecosystem. And that will require more than one solution.
Regardless of whether a media channel is addressable or not, it's still reaching strategic and high-value audiences. So, understanding how these different media buys interact with each other [helps buyers] make better investment decisions.
