Wiggins will lead a team that optimizes the use of machine learning and artificial intelligence to improve outcomes company-wide, from maximizing advertising and subscriber revenue to creating unique and personalized experiences for users.
When we rolled out a custom-built company GPT to our 14,000 teammates several years ago, we saw three clear groups emerge. First, there was the 'jump-in-with-both-feet' crowd. These are the early adopters who treat anything new like a shiny toy. Next were the skeptics who wondered how much of an impact AI would have on their daily work lives. And finally, there was a big group that genuinely wanted to learn but didn't know where to start.
Imagine you're selecting an influencer to work with on your new campaign. You've narrowed it down to two, both in the right area, both creating the right sort of content. One has 24.6 million subscribers, the other 1.4 million. Which do you choose? Now imagine you could find out the first had 8.7 million unique viewers last month, while the second had 9.9 million. Do you want to change your mind?
