#data-sales

#data-sales

Planet Fitness has launched an in-house ad sales team called PF Media to attract agency and advertiser budgets for its retail media network.

PF Media's approach includes an affiliate and email marketing program, in-club TV advertising, and a data sales partnership with LiveRamp to retarget gym member audiences.

Planet Fitness realized it had a large captive audience in its gyms and saw an opportunity to monetize it through advertising and data sales. [ more ]