#data-readiness

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#data-governance #ai-in-marketing #data-quality #enterprise-ai #ai-strategy #evaluation #human-in-the-loop
fromMarTech
1 week ago

Data readiness is the missing foundation of AI-powered marketing | MarTech

Our industry is rushing headlong toward an AI-powered future. The promise is captivating: intelligent systems that can predict market shifts, personalize customer experiences and drive unprecedented growth. Yet in that race, many organizations are short-changing or even skipping a critical first step. They are building sophisticated engines but trying to run them on unrefined fuel. The result is a quiet crisis of confidence, where powerful technology underwhelms because the marketers don't trust the data it relies on.
Data science
Artificial intelligence
fromInfoWorld
3 months ago

Enterprise essentials for generative AI

Enterprises must pair strategic vision with clear objectives, data readiness, evaluative design, and human-in-the-loop processes to build durable, effective AI systems.
fromMarTech
4 months ago

Before scaling AI, fix your data foundations | MarTech

A robust data infrastructure is the foundation for any successful genAI initiative. With a solid data strategy and access to rich, trusted datasets, marketers can identify relevant opportunities, improve effectiveness and drive measurable returns.
Marketing tech
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