Q4 in Ad Tech: M&A is So BackAd tech M&A activity surged in Q4 2024, marking significant growth and notable acquisitions.The landscape of data maturity was assessed for brands in key APAC markets.
Yahoo DSP Survey: Singapore Marketers' Conversion Strategies at Risk with Data Complacency - ExchangeWire.comMarketers in Singapore need to enhance their data-led practices due to challenges in the advertising landscape and concerns over signal loss and identity.
Data maturity levels in organizations - LogRocket BlogData maturity is essential for organizations to leverage comprehensive insights for better decision-making beyond just financial data.
AI hype hits reality roadblock | Computer WeeklyMany businesses struggle to effectively utilize AI technology despite significant investments.A significant disparity exists between AI hype and the actual readiness of organizations to implement it.
Yahoo's new Data Maturity Pulse 'Pop Quiz' Aims to Sharpen Marketers' Data InsightsThe Yahoo DSP Data Maturity Pulse 'Pop Quiz' in Australia and Southeast Asia simplifies data assessment for brands, offering actionable insights through a fun and engaging tool.