Teads on Privacy, Targeting and CookiesAdvertisers should continue with cookieless strategies despite Google's changes, leveraging a mix of UID, first-party data, AI, and contextual targeting.
Marketing Briefing: Marketers test retail media even more as the third-party cookie crumblesFirst-party data is increasingly crucial as Google phases out third-party cookies.Retail media networks are seeing growth due to advertisers' interest in first-party data strategies.