First-Party Data Is In "Trough Of Disillusionment" - Can Walled Gardens Help? | AdExchangerAdvertisers are heavily investing in first-party data strategies despite challenges and costs.
Informatica Claims Data Fragmentation Is Standing in the Way of APAC Generative AIData chiefs in APAC are driving AI adoption, facing data management challenges like fragmentation and governance.APAC data leaders prioritize improving data quality, governance, and processes for generative AI adoption.