Marketing tech
fromMiami Herald
4 hours ago3 ways PR teams can understand how AI sees their brand
AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Picnic Media's offering is unique in its ability to expand the high quality ad experiences of social media to the open web. It's also a great place to work - full of talented individuals who are passionate about this industry and great minds keen to develop innovative solutions.
Another round of Epstein files-approximately three million documents-was released January 30, and this batch included a lot of prominent names. That list included philanthropist and business magnate Bill Gates, entrepreneur Elon Musk, and author, doctor and longevity influencer Peter Attia. They were all allegedly connected to Epstein in different ways, and as a result, their mentions in the documents are varied. But it's their responses that offer lessons to others in the business world about how to respond when faced with a crisis.
Context as the subject The issue with selfies is that they demote the importance of context. You can be standing in front of the Great Wall of China but an arms-length framing makes you an artificial focal point. By contrast, if you turn the camera around, you're presenting your viewer with your perspective on the world around you. Taking care to turn a quick snap into an artful, composed observation shows your audience something important, without having to tell them so directly.
The clever and stylish ad, which debuted in October 2025, was for the Google Pixel 10 phone and Google's partner on the release, T-Satellite from T-Mobile. And it was written, codirected, edited, and starred in by Cooper, host of the wildly popular podcast Call Her Daddy and founder and CEO of the millennial- and Gen Z-focused media company Unwell.
The UK PR Industry is always transforming itself and that means that it looks much different in 2026 than it did even a couple of years ago, so if you are looking for a company to represent you and come up with campaigns that actually bring results this year, you are going to have to choose wisely. Not only that, but journalists are under more pressure than ever, news cycles move at breakneck speed, and generic press releases simply don't cut through anymore, and you're going to find it much more difficult to make an impression if you do not have the right PR agency on your side.
Running a social account is a delicate balance between risk and trust. "I think it's almost like a double-edged sword ... don't overthink it, but also learn the muscle of putting out risky content and knowing the limitations of how risky you can go," said Jori Evans, director of social at Manscaped. Evans gained experience from working with boutique brands before moving onto Microsoft, Groupon and with agencies for brands like Slim Jim. She will speak on a panel at Ragan's Social Media Conference next month to discuss what it really takes to manage a brand's social account behind the scenes.