Magna: US ad spending rebound gathers force beyond cyclical eventsU.S. ad spending forecast raised to 11.4% growth, totaling $377 billion, aided by economic conditions and events like the Olympics and elections.
U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media MomentumThe U.S. advertising market is forecasted to grow by 9.2% to $369 billion in 2024, showing signs of improving health.Factors contributing to the positive growth forecast include an improved macro-economic outlook, digital media momentum, and cyclical events impact.