#customer-voting
#customer-voting

Marketing

10 Marketing Buzzwords That Need to Go in 2026

Marketing tech

Creating meaningful moments across the customer journey | MarTech

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.

fromCMSWire.com

10 Marketing Buzzwords That Need to Go in 2026

CMSWire's Marketing & Customer Experience Leadership channel provides actionable research and insights for CMOs and customer experience innovators.

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.

Online Brands That Ignore This Type of AI Will Lose Customers

Agentic commerce allows AI agents to autonomously manage the entire online shopping journey for consumers.

Business intelligence

fromDevOps.com

2 hours ago

Why Contact Enrichment Belongs in Your Application Architecture, Not Your Sales Workflow - DevOps.com

B2B applications often collect incomplete data, which can be resolved by integrating contact enrichment at the data ingestion point.

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.

Digital life

fromBusiness Matters

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.

fromSearch Engine Roundtable

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.

more#consumer-behavior

Podcast

Google Testing Audio Overviews In The Wild

Google is testing Audio Overviews in search results, generating conversational audio for queries using Gemini models.

Artificial intelligence

fromMedium

2 hours ago

How to Evaluate AI Tools Without Being a Data Scientist

Many organizations struggle to integrate AI effectively, with only 25% having done so despite plans for increased spending.

Startup companies

3 hours ago

Surviving D2C's Boom and Bust

Chris Wichert successfully navigated the challenges of launching and exiting a luxury shoe brand, Koio, amidst changing market conditions.

France news

fromEngadget

The Morning After: Polymarket and a hairdryer

Polymarket faces scrutiny over betting irregularities, including a soldier's arrest for using classified information to profit from bets.

US Elections

fromFast Company

fromInside Higher Ed | Higher Education News, Events and Jobs

Why brands should ignore Trump's latest loyalty test

Companies should resist the pressure to forfeit legal refunds for tariffs, as it signals loyalty to the administration despite a Supreme Court ruling.

#artificial-intelligence

Higher education

Survey: Americans Skeptical but View AI Use on Campus as Important

fromwww.marketingdive.com

How AI Is making ad creative faster and more fair

Artificial intelligence is democratizing advertising, enabling creativity and innovative storytelling for businesses of all sizes.

fromInside Higher Ed | Higher Education News, Events and Jobs

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

Higher education

Survey: Americans Skeptical but View AI Use on Campus as Important

Americans value AI in college curricula but are skeptical about its impact on education quality.

fromwww.marketingdive.com

How AI Is making ad creative faster and more fair

Artificial intelligence is democratizing advertising, enabling creativity and innovative storytelling for businesses of all sizes.

more#artificial-intelligence

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

#digital-marketing

fromSocial Media Examiner

Increasing Conversions: Quick Wins That Work in 2026 : Social Media Examiner

Conversions are harder to achieve in 2026 due to increased digital noise and the need for consistent small efforts.

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.

fromSocial Media Examiner

Increasing Conversions: Quick Wins That Work in 2026 : Social Media Examiner

Conversions are harder to achieve in 2026 due to increased digital noise and the need for consistent small efforts.

fromColumbus Ledger-Enquirer

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.

more#digital-marketing

Fashion & style

Popular clothes rental service makes bold new AI move

Rent the Runway is expanding its business model to include a marketplace and advertising platform to adapt to changing consumer preferences and increasing competition.

fromMashable

X custom timelines: What users are saying

"It's powered by Grok's understanding of every post with the algorithm's personalization - meaning every timeline is made just for you. And it works even better when it's a topic you already engage with."

Social media marketing

#meta

Parenting

Online Community Development

Meta will let parents see their teens' AI queries

Meta's update allows parents to view their teens' AI chatbot queries, providing transparency on topics without specific details.

fromEngadget

Threads introduces 'live chats' for following live events

Meta introduces live chats on Threads for real-time conversations about live events, enhancing community engagement.

Meta expands access to AI business assistant

Meta expands its AI business assistant to global advertisers, enhancing support and optimizing ad campaigns with tailored recommendations.

Meta expands access to Meta AI business assistant

Meta expands its AI business assistant to global advertisers, enhancing support and optimizing ad campaigns with tailored recommendations.

Parenting

Online Community Development

Meta will let parents see their teens' AI queries

Meta's update allows parents to view their teens' AI chatbot queries, providing transparency on topics without specific details.

fromEngadget

Threads introduces 'live chats' for following live events

Meta introduces live chats on Threads for real-time conversations about live events, enhancing community engagement.

Meta expands access to AI business assistant

Meta expands its AI business assistant to global advertisers, enhancing support and optimizing ad campaigns with tailored recommendations.

Meta expands access to Meta AI business assistant

Meta expands its AI business assistant to global advertisers, enhancing support and optimizing ad campaigns with tailored recommendations.

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.

Healthcare

fromBusiness Matters

RX Pros and the Rise of Digital Healthcare Access

RX Pros connects patients with healthcare professionals and pharmacies to streamline access to medical treatments, particularly for weight loss.

Media industry

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.

The Age of AI means we need to throw out our old KPIs and replace them with new ones

AI is transforming work, emphasizing human creativity and imagination as key organizational values.

Marketing tech

IAB event will focus on AI reshaping digital advertising

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

fromThe Drum

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

Productivity

fromFast Company

The Age of AI means we need to throw out our old KPIs and replace them with new ones

AI is transforming work, emphasizing human creativity and imagination as key organizational values.

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

fromThe Drum

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.

fromNonprofit Tech for Good

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

more#ai

7 Steps to Turn Your SMS Program into a Storytelling Engine

SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.

Fundraising

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.

fromEMARKETER

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.

How CRM became the backbone of customer engagement | MarTech

CRM has evolved from a simple campaign tool to a central framework for understanding and engaging customers effectively.

#social-media

fromSilicon Canals

Digital life

Psychology says people who use social media but never post about themselves have separated the value of staying informed from the cost of participating in the performance - and that quiet withdrawal isn't disinterest or insecurity, it's one of the most deliberate digital choices a person can make in an era that treats visibility as currency - Silicon Canals

Social media marketing

fromHer Campus

Social Media is a Democracy, and You're Voting Every Day

Redesigning social media feeds can enhance the quality of news received and foster diverse perspectives on current events.

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Digital life

fromSilicon Canals

Psychology says people who use social media but never post about themselves have separated the value of staying informed from the cost of participating in the performance - and that quiet withdrawal isn't disinterest or insecurity, it's one of the most deliberate digital choices a person can make in an era that treats visibility as currency - Silicon Canals

Many social media users prefer to observe rather than participate, valuing privacy and learning over broadcasting their thoughts.

Social media marketing

fromHer Campus

Social Media is a Democracy, and You're Voting Every Day

Redesigning social media feeds can enhance the quality of news received and foster diverse perspectives on current events.

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

When Is The Right Time For A Startup To Adopt Customer Support Voice AI?

Voice AI adoption should align with operational maturity, not just call volume or hype.

fromABC7 Los Angeles

19 hours ago

The meaning behind 'dynamic pricing' and its impact to consumers

Dynamic pricing adjusts prices based on market conditions, demand, and supply, impacting both online and brick-and-mortar shopping.

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

fromHollywood Life

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

more#content-marketing

Social media marketing

LinkedIn's AI is changing how content gets distributed | MarTech

LinkedIn prioritizes saves over likes and comments, fundamentally changing how content reach is determined.

Growth hacking

Delivering Content At Scale With AI: 4 Ways To Maintain Control

Establishing a gold source content foundation is essential for scalable, consistent, and personalized content delivery in marketing.

Business intelligence

from3blmedia

3BL's Audience Data: Professional, Demographic, a

3BL's Audience Analytics helps communications teams understand audience engagement through professional, demographic, and geographic perspectives.

#ai-in-marketing

Artificial intelligence

Marketing strategists search for a solution to AI's all-too predictable outputs

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.

Artificial intelligence

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.

fromHarvard Business Review

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.

Axios Media Trends

Microsoft is leveraging AI technology to enhance its market position and influence.

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.

Startup companies

The End of One-Size-Fits-All Enterprise Software

fromHarvard Business Review

13 hours ago

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.

Startup companies

The End of One-Size-Fits-All Enterprise Software

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

fromRolling Out

3 hours ago

Marketing

Contender's founders are disrupting advertising for good

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.

fromExchangewire

8 hours ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

fromRolling Out

3 hours ago

Contender's founders are disrupting advertising for good

Robert Clifton Jr. and Dr. Kristian May Stewart launched Contender to create a fair exchange between brands and the diverse Gen Z audience.

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.

The Living Room Is Tech's Next Battleground

The living room is evolving into a strategic digital space, with TVs becoming integrated platforms for media, commerce, and user engagement.

Online Community Development

fromZDNET

6 hours ago

I've earned nearly $700 just by using Rakuten - here's how I did it

Cash back programs like Rakuten can significantly save money on online purchases, with users potentially earning hundreds of dollars.

The Right Way to Build an Online Community Around Your Brand

Businesses must control their online spaces to mitigate legal, ethical, and reputational risks associated with unmoderated communities.

Growth hacking

The Real Reason Your Leads Aren't Converting Into Sales

Many businesses fail to convert leads due to a lack of process after initial interest, known as the 'Final Mile Problem'.

Mistakes to avoid when A/B testing

A/B testing optimizes website conversion rates by comparing a variant against a control to determine which performs better.

Media industry

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.

Why relevance now beats reach in the AI-driven buyer journey | MarTech

Today's buyers research independently, relying on peer validation and AI-generated content before engaging with brands.

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data, particularly search engine data, for informed decision-making.

19 hours ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data for informed decision-making and competitive advantage.

15 hours ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data, particularly search engine data, for informed decision-making.

19 hours ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data for informed decision-making and competitive advantage.

9 Unwritten Rules To Know Before Using Self-Checkout - Tasting Table

Using self-checkout stations can expedite grocery shopping, but there are unwritten rules to follow for a smoother experience.

Business intelligence

How Retailers Are Turning AI Adoption Into Brand Loyalty

AI adoption is rapid, but consumer trust is declining due to a lack of transparency in data usage.

Growth hacking

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.

fromThe Drum

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.

23 hours ago

Your Marketing Is Great. Your Results Aren't. Here's Why.

Marketing teams must unify efforts across channels to drive real results and improve visibility.

2 hours ago

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.

23 hours ago

Your Marketing Is Great. Your Results Aren't. Here's Why.

Marketing teams must unify efforts across channels to drive real results and improve visibility.

more#b2b-marketing

#ecommerce

Rethink Your Product Detail Pages

Ecommerce product pages must be optimized for AI to enhance ranking, extraction, and understanding in the evolving digital marketplace.

New Ecommerce Tools: April 15, 2026

New services for merchants include updates on marketing, B2B commerce, shoppable media, and AI-powered ecommerce tools.

Rethink Your Product Detail Pages

Ecommerce product pages must be optimized for AI to enhance ranking, extraction, and understanding in the evolving digital marketplace.

New Ecommerce Tools: April 15, 2026

New services for merchants include updates on marketing, B2B commerce, shoppable media, and AI-powered ecommerce tools.

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.

fromwww.retaildive.com

Unified commerce: Why it's the next evolution of retail

Customers expect seamless shopping experiences across digital and physical channels, necessitating a shift towards unified commerce for real-time operations.

5 days ago

Mixed Reports on AI Ecommerce Traffic

AI-referred visitors show higher engagement and conversion rates, but early data indicates modest overall traffic from AI channels.

fromFast Company

9 hours ago

AI search demands a new audience playbook

AI search users have varied intentions, impacting engagement and conversion rates for publishers.

fromExchangewire

6 hours ago

New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories

Contextual relevance significantly enhances brand perception and can quadruple brand lift compared to industry averages.

11 hours ago

A brand focused Black Friday drives sales for ecommerce retailer

Abigail Ahern focuses on premium home accessories and employs coordinated SEO and paid media strategies to enhance brand visibility and revenue.

fromThe Conversation

You probably wouldn't notice if an AI chatbot slipped ads into its responses

AI chatbots are being used for covert advertising, influencing user choices without their awareness.

10 common mistakes that reduce your communications ROI (and how to fix them!)

Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.

fromNew York Post

7 hours ago

AI influencers are just the tip of the iceberg for 'synthetic' talent

Marketers are investing heavily in AI creators and avatars, with significant growth expected in the coming years.

Only 15% of Marketers have confidence in their Brand usage

A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.

Marketing

13 hours ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.

Why small is the new big

Small businesses represent a significant market opportunity, but brands struggle to connect effectively with them.

How Mobile Became The Foundation Of Omnichannel Identity | AdExchanger

Identity today relies on combining various signals, with mobile devices providing crucial insights for effective marketing strategies.

How to choose the right research partner and get better B2B results | MarTech

Research partnerships enhance reach and credibility, leading to better engagement and conversion rates for research initiatives.

fromeLearning Industry

10 Best Competitor Analysis Tools To Benchmark Your eLearning Or HR Tech Brand

Competitor analysis tools are essential for eLearning and HR tech companies to benchmark performance and identify growth opportunities.

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.

fromExchangewire

Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership

Clinch's ad-serving tags are certified for OpenGlass's Advanced CTV Formats, enabling personalized advertising across major streaming platforms.

fromAmazon Web Services

Amazon Quick for marketing: From scattered data to strategic action | Amazon Web Services

Disconnected marketing systems hinder campaign effectiveness and timely insights.

Martech replacement is slowing, and that changes everything | MarTech

Martech replacement activity sharply declined in 2025 across major categories, indicating a significant shift in behavior among marketing teams.

fromHubspot

AEO metrics every marketer should track in 2026

AEO is a marketing strategy for brands to enhance visibility in AI-driven answer engines like ChatGPT and Copilot.

Pinterest CPG promotions outperform benchmark ROIs

Pinterest Pin promotions significantly outperform standard social media benchmarks for ROI in CPG campaigns.

fromEMARKETER

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.

more#digital-advertising

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.