#customer-perspective

#customer-perspective

Starting with the value proposition/marketing talk can simplify communication and win stakeholder endorsement.

PR/FAQ method involves creating a press release and FAQ document from the customer's perspective to drive product innovation. [ more ]

Customers and restaurant owners have conflicting views on the additional percentage added to guest checks as a cash discount or credit card surcharge.

Restaurant owners argue that the additional percentage is necessary to cover bank transaction fees and other costs associated with credit card use. [ more ]