With Vizio, Walmart Finally Places Its Stake In The Ad Industry | AdExchangerWalmart's acquisition of Vizio focuses on data and advertising, not just TV sales.ACR data from smart TVs offers valuable insights for advertisers in the CTV landscape.
Show-Level Transparency Could Be A Differentiator For FAST Channels | AdExchangerFree Ad-Supported TV (FAST) channels monetize content by enhancing transparency for advertisers to differentiate and grow in a competitive CTV landscape.