Nexxen Reports CTV Growth in EMEA, Further Expands U.K. TeamsNexxen's CTV revenue in EMEA surged over 19% from H1 2023 to H1 2024, driven by strategic hiring.
4 CTV ad spend trends to track in 2025By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.
Winning Big By Going Small; Platforms Try Outsourcing Ad Sales To Pubs | AdExchangerSMB advertisers are essential for CTV growth by offering easy and affordable streaming campaigns for businesses.