#ctv-ad-buying

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AdExchanger
6 months ago
Marketing

The Complexity Of Carriage Rights; Snap's Scale Problem | AdExchanger

Programmatic TV and CTV ad buying face challenges due to multiple sales rights and intermediaries
Direct relationships and bundle-based bidding can offer better control and pricing in programmatic CTV [ more ]
AdExchanger
9 months ago
Marketing tech

Madhive And Blockgraph Woo Advertisers With More Direct Access To TV Data | AdExchanger

CTV ad buying platform Madhive partners with Blockgraph for a more direct connection to media supply.
Madhive aims to access more viewing data to help its advertisers reach their target audience. [ more ]
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