#credit-and-lending
#credit-and-lending

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Micro Case Study: LendingClub's Identity Shift - When the business outgrew the brand - Tearsheet

LendingClub rebrands its digital bank as Happen Bank to match an integrated banking model built on lending, checking, savings, credit, and CDs.

Loan apps collect user data to target advertisements, but their credibility and practices invite skepticism.

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