#creator-bundles
#creator-bundles

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.

Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

fromRolling Out

Social media marketing

Outloud Talent on what creators get wrong about brand deals

Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

Marketing

Scalable Summit: The $37B Creator Economy's Next Chapter Starts Here

fromFast Company

1 hour ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.

Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

fromwww.socialmediatoday.com

Scalable Summit: The $37B Creator Economy's Next Chapter Starts Here

The creator economy is shifting focus from proving value to scaling, with U.S. ad spend reaching $37 billion.

more#creator-economy

#youtube

Television

YouTube experiments with TV-style channels for CTV viewing

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.

fromwww.socialmediatoday.com

Media industry

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

Television

YouTube experiments with TV-style channels for CTV viewing

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.

Podcast

Exclusive: Beehiiv expands into podcasting, taking aim at Patreon | TechCrunch

Beehiiv introduces native podcast hosting, allowing creators to host, distribute, and monetize podcasts directly on the platform.

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

fromTechdirt

19 hours ago

Social media marketing

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

Meta Offered Creators Cash-Here's How They Responded

Meta's 'Creator Fast Track' program offers guaranteed payments to attract creators from other platforms to post on Facebook.

Tech industry

fromwww.npr.org

16 hours ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

fromTechdirt

19 hours ago

Social media marketing

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

Meta Offered Creators Cash-Here's How They Responded

Meta's 'Creator Fast Track' program offers guaranteed payments to attract creators from other platforms to post on Facebook.

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.

NYC startup

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.

Privacy technologies

TikTok ran ads for AI apps that let users undress strangers

TikTok hosted over 50 sexually suggestive ads for apps promoting nonconsensual deepfake images, raising concerns about moderation failures.

Games

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.

Digital life

fromPsychology Today

TikTok Is Designed to Get Users Hooked

TikTok's algorithm effectively transforms casual users into heavy users by continuously adapting to their viewing preferences.

fromAdExchanger

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.

Film

fromVariety

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.

NYC startup

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.

Privacy technologies

TikTok ran ads for AI apps that let users undress strangers

TikTok hosted over 50 sexually suggestive ads for apps promoting nonconsensual deepfake images, raising concerns about moderation failures.

Games

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.

Digital life

fromPsychology Today

TikTok Is Designed to Get Users Hooked

TikTok's algorithm effectively transforms casual users into heavy users by continuously adapting to their viewing preferences.

fromAdExchanger

fromSocial Media Examiner

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.

Online marketing

LinkedIn Is Rewriting the Rules of Visibility : Social Media Examiner

LinkedIn content is increasingly being indexed by AI tools, impacting lead generation and engagement strategies.

fromwww.engadget.com

Apple Arcade just got two indie gems

Dredge+ is the complete edition of the game, with all released DLC content. This is pretty much a perfect video game that combines fishing with bone-chilling horror.

Board games

Women in technology

fromEntrepreneur

How Livvy Dunne Turned Early Fame Into a Multi-Million-Dollar Brand

Livvy Dunne is prioritizing long-term partnerships and equity over short-term brand deals, focusing on ownership and creating opportunities for others.

Right-wing politics

fromThe Atlantic

How We Maxxed Maxxing

Looksmaxxing is a trend where young men pursue attractiveness through various means, including self-harm and humor.

Toronto startup

I'm an OnlyFans model and Twitch streamer on an extraordinary artist visa. The US gives me the freedom to do work I love.

Living in the US significantly advanced my career as a Twitch streamer and OnlyFans model, enabling me to support my family and obtain an O-1B visa.

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.

Business

from24/7 Wall St.

5 days ago

TikTok Entrepreneur Earning $200K Asks About Quitting His Job. Ramsey Says Do It But Warns Platform Will Die

A TikTok Shop selling sports cards generated $700,000 in revenue, but faces platform risk as its primary income source.

#openai

fromTNW | Investors-Funding

5 hours ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.

18 hours ago

OpenAI just bought tech talk show TBPN: 'This is not an April Fools joke'

OpenAI has acquired TBPN, a viral tech talk show, to enhance its media presence and communication strategy in the AI industry.

fromTNW | Investors-Funding

5 hours ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.

18 hours ago

OpenAI just bought tech talk show TBPN: 'This is not an April Fools joke'

OpenAI has acquired TBPN, a viral tech talk show, to enhance its media presence and communication strategy in the AI industry.

Indie Pass is a forthcoming subscription service exclusively for indie games

Indie Pass is a new subscription service for indie games launching on April 13, offering over 70 titles for $8 per month.

Video games

Indie Pass is a new subscription service just for indie games

Indie.io launches Indie Pass, a subscription service for indie games, priced at $6.99 per month, featuring over 70 titles starting April 13th.

Video games

fromEngadget

20 hours ago

Indie Pass is a forthcoming subscription service exclusively for indie games

Indie Pass is a new subscription service for indie games launching on April 13, offering over 70 titles for $8 per month.

Video games

Indie Pass is a new subscription service just for indie games

Indie.io launches Indie Pass, a subscription service for indie games, priced at $6.99 per month, featuring over 70 titles starting April 13th.

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.

Tech industry

fromFortune

Do creators still need Adobe in the AI era? | Fortune

Adobe must adapt to AI rapidly while maintaining trust with enterprise customers reliant on its software.

Television

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.

Growth hacking

fromInman

fromLondon Business News | Londonlovesbusiness.com

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.

Online marketing

The importance of video content in 2026 - London Business News | Londonlovesbusiness.com

Video will dominate online content consumption by 2026, making strategic video marketing essential for brand relevance.

fromMarketing Dive

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.

#instagram

fromRouteNote Blog

Does Instagram drive deeper connections between artists and fans? - RouteNote Blog

Instagram is a key platform for music superfans, significantly enhancing artist engagement and support.

Meta starts testing a premium subscription on Instagram | TechCrunch

Meta is testing a premium subscription called Instagram Plus, offering exclusive features in select countries.

Instagram tests letting you pay to view stories anonymously

Meta is testing an Instagram subscription with new features like anonymous story viewing and extended viewing times.

fromwww.bloomberg.com

Instagram Testing New Premium Subscription Offering

Instagram is testing a premium subscription for exclusive features to diversify revenue beyond advertising.

fromRouteNote Blog

Does Instagram drive deeper connections between artists and fans? - RouteNote Blog

Instagram is a key platform for music superfans, significantly enhancing artist engagement and support.

Meta starts testing a premium subscription on Instagram | TechCrunch

Meta is testing a premium subscription called Instagram Plus, offering exclusive features in select countries.

Instagram tests letting you pay to view stories anonymously

Meta is testing an Instagram subscription with new features like anonymous story viewing and extended viewing times.

fromwww.bloomberg.com

Instagram Testing New Premium Subscription Offering

Instagram is testing a premium subscription for exclusive features to diversify revenue beyond advertising.

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.

Growth hacking

Tech creators are getting the star treatment at a new talent management firm

Tech creators are being prioritized by brands, with new management firms like Kernel Management emerging to support their growth and partnerships.

18 hours ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.

Online marketing

fromAol

6 days ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.

fromwww.socialmediatoday.com

Snapchat expands Creator Subscriptions to all eligible users

Snapchat's Creator Subscriptions are now available to all eligible Snap creators, allowing monetization through exclusive content offerings.

Venture

fromBusiness Insider

17 creator-economy startups to watch in 2026, according to VCs

AI-powered tools are transforming the creator economy by automating content production, influencer marketing, and business operations while enabling new monetization models.

fromNieman Lab

Three newsletters for the price of 1.5: Independent journalists experiment with a bundle

Bundling independent journalism subscriptions can reduce costs for readers and support multiple writers effectively.

Television

fromInterview Magazine

These Creators Are Getting Rich Off Reaction Content While We Watch

Reaction videos have evolved from a niche curiosity into a massive YouTube phenomenon, with top channels accumulating hundreds of millions of views and attracting attention from major artists.

fromTheWrap

Creatorverse: Meta and Google's Child Safety Cases Will Impact Creators

Meta and Google face significant legal rulings regarding child safety on social media, prompting potential design changes and impacting the creator economy.

#influencer-marketing

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.

Marketing

The Rise of Creators as Production Partners | Muse by Clios

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.

more#influencer-marketing

Marketing

The Rise of Creators as Production Partners | Muse by Clios

Why one creator commerce platform is connecting brands and creators for 'flat-fee' campaigns

LTK launches Quick Collabs to streamline creator marketing campaigns through flat-fee opt-in model, reducing negotiation bottlenecks and enabling rapid content scaling across multiple creators.

#creator-marketing

fromInc

Marketing

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.

fromwww.marketingdive.com

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.

fromInc

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.

fromwww.marketingdive.com

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.

more#creator-marketing

7 Ways Entrepreneurs Can Build Trust In Their Personal Brands

Trust is crucial for building a personal brand online, as many consumers are skeptical of social media information.

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.

Social media marketing

fromBenzinga

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

fromBusiness Matters

YouTube named world's most influential brand as tech dominance grows

YouTube is ranked the world's most influential brand, reflecting the dominance of digital platforms in shaping global narratives.

The Third Model In The Creator Economy: Pay For Participation

College students deeply love no more than five brands at any given time, creating intense competition for limited brand loyalty slots among hundreds of competing brands.

fromEntrepreneur

Trying to Land Media Coverage. Don't Make This Mistake.

Online presence and verifiable signals are crucial for founders to secure opportunities in a skeptical business climate.

fromTheWrap

Clipping Viral Social Videos Has Become Big Business

Clavicular's rise exemplifies the effectiveness of clipping shortform videos for creators in gaining viral fame.

fromMiami Herald

6 days ago

How Substack Became the Hottest Social Media Platform

Substack has become a culturally relevant platform for intellectual influencers, attracting millions of subscribers and shaping modern discourse.

'Elite clippers' are earning big paychecks by helping podcasters and livestreamers stay in your social feed

Clippers are emerging as a new class of creators, earning significant income by posting engaging snippets on social media platforms.

fromPetaPixel

Facebook Will Pay Creators $3K Per Month to Post Videos

Facebook is incentivizing creators with up to $3,000 monthly to post videos through the Creator Fast Track program.

#creator-monetization

Venture

YouTubers aren't relying on ad revenue anymore - here's how some are diversifying | TechCrunch

Facebook launches a new monetization program to attract popular creators from TikTok, YouTube | TechCrunch

Facebook launched Creator Fast Track to attract established creators from other platforms with guaranteed monthly pay and increased content reach for three months.

Venture

YouTubers aren't relying on ad revenue anymore - here's how some are diversifying | TechCrunch

more#creator-monetization

Facebook launches a new monetization program to attract popular creators from TikTok, YouTube | TechCrunch

Facebook launched Creator Fast Track to attract established creators from other platforms with guaranteed monthly pay and increased content reach for three months.

fromwww.bbc.com

Facebook offering TikTok and YouTube creators $3,000 to post content

Facebook offers up to $3,000 monthly to established influencers with over one million followers to post content, but industry experts question whether financial incentives alone can reverse the platform's decade-long decline among creators and audiences.

fromBusiness Insider

2 months ago

Content creators share the 2-step process anyone can use to start making money online

Michela Allocca, founder of the personal finance brand Break Your Budget, got started with just her iPhone and an Instagram account. She had a friend take pictures of her around Boston, where she was living and working at the time, "and I would literally post a picture of myself and write a long caption about three steps to start investing," she told Business Insider.

Online marketing

fromYahoo Life

16 Reals Ways to Make Money on Social Media

Social media monetization is accessible to people of all ages and backgrounds through diverse income methods including affiliate marketing, sponsored posts, and direct product sales.