"Converse's issue is that it is iconic and it has not been able to shift and morph the consumer's impression of the brand enough to allow for SKU expansion," said Yates Jarvis, founder and principal of the e-commerce agency 2 Visions.
"There are very few spaces that I go into where I like the mix - often it's the same brands and a regurgitation of things. There are so many people out there doing amazing projects but they aren't necessarily given a formal space. This was a fun excuse to bring people together."
Patel's bespoke shoes were black, white, and yellow, and featured a number 9 on the side to signify that he is the bureau's ninth director. A "K$H" logo on the tongue is Patel's personal logo (FBI directors have personal logos now), and a skull from the Marvel character Punisher appeared across the back of the shoe, along with the FBI's slogan "Fidelity, Bravery, Integrity."
CFGNY is having a big spring. The self-proclaimed 'vaguely Asian' art and fashion collective is in a group exhibition about the production and representation of Asian fashion at Pioneer Works, transforming the third floor into a cardboard-lined shipping container filled with studio portraits shot in Ho Chi Minh City, Vietnam, a growing fashion hub.
After five hours of printing T-shirts, Henry Reyes' arms got tired. All day, a steady stream of locals filed into Fleetwood Fine Goods, the small shop in the Inner Richmond where Reyes works. They came with T-shirts, crop tops and bandanas in their hands. One by one, Reyes laid the garments out on the store's screen printing press, squeezed paint onto a screen and, applying force with his arms, dragged a rubber squeegee across it. When he was done, the words "F-K ICE" were printed in bold capital letters.
I remember standing in a boutique in San Francisco, sliding my credit card across the counter for a pair of $400 sneakers I absolutely could not afford. My second startup had just folded-eighteen months of burning through investor money, eighteen months of watching something I built crumble in slow motion-and I was drowning in debt. But there I was, walking out with a shopping bag and a receipt that made my stomach turn, telling myself this was an investment in how people perceived me.
MAAP is a brand known for its collaborations. Typically, these collabs are with other cycling brands, or at least industry-adjacent brands. But, sometimes, it isn't, much like this current collaboration with Perks and Mini, aka P.A.M. And, it is actually MAAP's fourth time working with P.A.M. The Australian brand formed in 2000 by fashion designers Shauna Toohey and Misha Hollenbach. Since its origins, P.A.M. has pushed its boundaries, growing into an international brand focused on creativity across "fashion, art, music, and beyond..."
Crocs unveiled its first new global brand platform in nearly a decade to better appeal to a younger generation of consumers, according to a press release. "Wonderfully Unordinary" centers on self-expression and real-world experiences in a culture "saturated in imitation and algorithmic sameness," Crocs said. The titular anthem spot depicts a pair of featureless store mannequins as they come alive and grow increasingly human after being outfitted in Crocs' signature porous clogs.
Beneath a dome that once watched over the French Communist Party's debates in the 1970s, a large self-illuminating dinner table is prepared. Its oval shape stands in the middle of a room noisy with conversation and Object Blue's elegant, beat-driven dinner soundtrack. Guests like Gabbriette, Cruz Beckham, Paloma Elsesser, Damson Idris, ASAP Nast and Pusha T gather under a DayGlo hanging light box. The setting looks, not at all accidentally, like Kubrick's vision of a war room in Dr. Strangelove. And it is a party.
I had to blink the first time I landed on the product page for the Nike ACG Ultrafly Trail. I'd seen lots of promotional assets ahead of the release (see here and here), where the trainer is caked with mud. But in the end, it's hi-vis orange - and like any other brand-new shoe, being sold without a stain or scratch.
Now, returning in 2.0 trim, it's been treated to a New York-inspired update thanks to the folks at HSDT. Proportions and comfort have been elevated, while the sneakers' visual language has taken shape through features inspired by NYC's everyday structures. This continues the brand's "The Architecture of Everyday Life" ideology, focusing on scaffolding and steel beams, stairwells and sidewalks, mesh fences, utility grates and metals.
There is every chance that 2026 will be the year you see your first pair of Gardana gardening clogs in the wild. In fact, if you spend much time on TikTok, or live in Brooklyn, you've probably already been seeing them for months, if not years. I saw my first pair a few weeks ago. I watched a dad dropping his kids off at school in head-to-toe Carhartt, a pair of Gardanas peeping out from below his trousers like a shy frog.
Here's the thing - looking expensive is way less about your bank account and way more about picking the right pieces. All of the cute-as-hell outfits below feature polished, on-trend details that will make you look like you spent way more than you did. From easy everyday staples to statement pieces you'll actually want to wear, these finds are proof you can serve luxury vibes even on a budget.