The report indicates that mobile apps have become essential in the shopping journey, serving as primary channels for learning, exploring, and purchasing, particularly due to app-only discounts and convenient return policies.
Within roughly the past six months alone, Swiftly expanded its alcohol rebate programs from about 11,000 stores to more than 33,000 stores in 44 states. Swiftly had built an alcohol cashback product in 2023 but scaled it through the acquisition of alcohol promotions platform BYBE in 2024.
When a transaction involves a cost, we instinctively weigh the downside. But when something is entirely free, we experience a positive emotion and perceive the offer as more valuable than it is mathematically. Retailers no doubt realise that offering free delivery is one of the most effective ways to stop a consumer from abandoning a digital shopping cart.
If you do not get laser focussed on this right now, you run the risk of having marketing activity that drifts loose with no real purpose. You need to base everything you do to promote and acquire new affiliate partners around three clear principles: Why You - Why do you want to work with that affiliate in particular? Why Me - Why are you the right program or affiliate manager for that affiliate?
I'm a professional couponer who shares tips with my millions of followers on social media. I have a long couponing history. Both of my parents got laid off during the recession and had two teenage daughters. They needed to figure out how to make ends meet quickly, so my mom took a community college class and learned the basics of couponing.