Marketing
fromThedrum
1 day agoKey steps you can take to avoid asset wastage
Adopting a one-world, many-mindsets approach enhances localization, saving costs and preventing asset wastage in global marketing campaigns.
#cost-cutting-behavior
#cost-cutting-behavior
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#layoffs #workforce-reduction #meta #artificial-intelligence #microsoft #job-cuts #business-strategy #ai
fromEntrepreneur
4 days ago7 Overlooked Ways to Cut Costs in Your Business Right Now
Most local utility companies provide energy audits for their small business customers. For example, my provider - PECO - offers customized reports and online tools to benchmark energy usage, incentives for better energy consumption, rebates for buying energy-efficient equipment and free energy assessments.
Healthcare
Productivity
fromFast Company
3 weeks agoMany productivity programs solve the wrong problem. This is what leaders should do instead
Organizations face work design problems rather than productivity issues, leading to temporary solutions that fail to address underlying conflicts in problem-solving approaches.
Artificial intelligence
fromwww.theguardian.com
2 weeks agoTech companies are cutting jobs and betting on AI. The payoff is far from guaranteed
Tech workers face job insecurity as AI investments lead to significant layoffs across major companies, despite AI's current limitations in replacing human roles.
Business
fromBusiness Insider
1 month agoLayoffs are feeling awfully tempting for companies right now
Economic uncertainty drives CEOs to cut jobs as a cash-preservation strategy, with January 2024 layoffs reaching their highest level since 2009, while investors reward companies announcing workforce reductions.
fromThe Drum
2 months agoBack to basics: how can marketers keep generating results in a recession?
To achieve ambitious targets during continued economic uncertainty, marketing strategies must evolve and adapt. This begs the question: how do we need to adjust our plans to better serve our consumer's needs? Let's first hone in on the biggest challenges we're currently facing as an industry. Understanding your customer and their needs Consumer shopping behavior is vastly different now than in 2019 and, while looking back on past data is still essential, we can't use it as robustly to predict trends.
Marketing
fromMarketing Dive
2 months agoOmnicom plans to reduce labor costs by $1B following IPG acquisition
Omnicom posted its first earnings report following its $13 billion-plus acquisition of rival Interpublic Group in November, but did not break out organic revenue figures, a closely watched measure of agency health. Total revenue for Q4 landed at $5.5 billion, up 27.9% versus the year-ago period, with gains partially attributed to a month of factoring in the IPG business. Media and advertising made up about 60% of revenue for the period ended Dec. 31, while precision marketing contributed 10.3% and public relations 9.1%.
Marketing
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