#corporate-purpose
#corporate-purpose

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In 2026, corporate purpose will come to a fork in the road

2026 will force companies to either integrate purpose into core strategy, governance, KPIs, products, data and AI for competitive advantage or quietly defund and marginalize it.

Business

fromFast Company

3 weeks ago

It's time to rethink 'corporate purpose'

Corporate purpose is overhyped and must be integrated with strategy rather than elevated above strategy.

Public health

fromMarTech

1 month ago

The $1.5 billion decision that redefined CVS's brand | MarTech

Prioritizing stated corporate purpose over short-term profit builds brand strength and authenticity, exemplified by eliminating tobacco sales despite $1.5 billion in revenue at stake.

Marketing

fromPR Daily

2 months ago

LinkedIn is the main stage in a new era of executive-led impact storytelling - PR Daily

Executives using LinkedIn can authentically connect corporate social impact to business performance, balancing accountability with personal conviction.

fromFortune

2 months ago

Patagonia CEO Ryan Gellert says he believes the world needs responsible business more than ever | Fortune

I think this is on the topic of every CXO conversation I'm a part of. And I think the thought process has to be looking for high-impact areas that may not be necessarily the most glamorous or high-profile functional areas, but are ripe for automation and use of this technology to create efficiencies as well as innovation. And over time, AI agents will be also in customer-facing and growth-oriented domains.