#corporate-purpose

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Public health
fromMarTech
1 week ago

The $1.5 billion decision that redefined CVS's brand | MarTech

Prioritizing stated corporate purpose over short-term profit builds brand strength and authenticity, exemplified by eliminating tobacco sales despite $1.5 billion in revenue at stake.
Marketing
fromPR Daily
1 month ago

LinkedIn is the main stage in a new era of executive-led impact storytelling - PR Daily

Executives using LinkedIn can authentically connect corporate social impact to business performance, balancing accountability with personal conviction.
fromFortune
1 month ago

Patagonia CEO Ryan Gellert says he believes the world needs responsible business more than ever | Fortune

I think this is on the topic of every CXO conversation I'm a part of. And I think the thought process has to be looking for high-impact areas that may not be necessarily the most glamorous or high-profile functional areas, but are ripe for automation and use of this technology to create efficiencies as well as innovation. And over time, AI agents will be also in customer-facing and growth-oriented domains.
Business
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