Toyota's weather media activation shows brands' focus on testing cookie-less targeting, despite Google's reversalAdvertisers are experimenting with cookie-less audience targeting, such as Toyota's unique partnership with AccuWeather for weather-triggered ads.
Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party dataBrand marketers should focus on testing cookie-less targeting solutions despite Google possibly changing its approach to third-party cookie deprecation on Chrome.