fromThe Drum2 months agoWhy focusing on emotion could be the next big win in streaming TV advertisingStreaming TV ads need emotional and contextual relevance, not just audience targeting.
Marketing techfromExchangewire5 months agoGumGum Study: 94% of Consumers Across the US, UK & Canada Prefer Contextual Ads Over Identity-Based AdsConsumers overwhelmingly prefer contextually relevant ads, emphasizing the importance of privacy alongside relevance in advertising experiences.