MarketingfromAdExchanger1 week agoLiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences | AdExchangerContextual relevance in advertising enhances engagement and performance on platforms like CTV.
Marketing techfromThe Drum3 months agoWhy focusing on emotion could be the next big win in streaming TV advertisingStreaming TV ads need emotional and contextual relevance, not just audience targeting.