Podcast Revenue Growth Slowed in 2023, According to IAB's U.S. Podcast Advertising Study - Podcaster NewsPodcast advertising revenue faced challenges affecting mid-tier companies, but overall growth is projected to return to double-digit numbers by 2026.
Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast UpfrontPodcast ad revenue growth slowed, with emphasis on reaching incremental audiences and unique marketing pitches.