Popular clothes rental service makes bold new AI move
Rent the Runway is expanding its business model to include a marketplace and advertising platform to adapt to changing consumer preferences and increasing competition.
AI companies make powerful tech but they're also savvy marketers
AI models like Anthropic's Claude Mythos could expose significant software vulnerabilities, raising concerns about cybersecurity risks and potential misuse.
AI companies make powerful tech but they're also savvy marketers
AI models like Anthropic's Claude Mythos could expose significant software vulnerabilities, raising concerns about cybersecurity risks and potential misuse.
Retailers want delightfully human' AI to do your shopping, but will the chatbots go rogue?
Retailers plan to deploy sophisticated AI shopping assistants, but current chatbots struggle with balancing relatable personalities while avoiding errors and customer frustration.
Retailers want delightfully human' AI to do your shopping, but will the chatbots go rogue?
Retailers plan to deploy sophisticated AI shopping assistants, but current chatbots struggle with balancing relatable personalities while avoiding errors and customer frustration.
Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.
Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.
Going Global? Contextual AI Needs To Be Your Strategy | AdExchanger
US brands need to prioritize contextual targeting for effective global marketing strategies, as cultural nuances significantly impact engagement and attention.
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From hours to minutes: How Agentic AI gave marketers time back for what matters | Amazon Web Services
AWS Marketing's TAA team developed an AI solution that drastically reduces webpage assembly time, enhancing efficiency and content quality for marketing teams.