#competition-fairness

#competition-fairness

As this is the inaugural edition of the competition, Fifa undertook a comprehensive assessment to identify the most suitable location to launch this new event. London was selected as the optimal choice based on a range of strategic considerations. In line with Fifa's commitment to growing the women's game globally, key factors such as visibility, player experience, climate, accessibility for global fans and teams, media infrastructure, and commercial potential were thoroughly evaluated.