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fromFast Company
5 hours agoAI isn't built for all languages and cultures. There's a push to fix that
Assem Sabry created Horus, an AI model focused on Egyptian culture, to address the lack of representation in the AI industry.
Paulo Coelho's assertion that he can endure defeats and pain but cannot tolerate boredom underscores a common human aversion to dull experiences. However, research indicates that avoiding seemingly tedious conversations can lead to missing out on significant mood boosts and health benefits derived from social connections.
The response was in Indonesian but shaped by values that centered individual autonomy over the consensus-building, social harmony and collective family dynamics that tend to matter more in Indonesian social life.
Meanwhile, signs that the planet's health is worsening are unmistakable. Last year was among the warmest on record globally, with average temperatures far above long-term baselines and heat driving more extreme weather worldwide. In 2025, brutal heatwaves baked much of the Indian subcontinent with temperatures near 48 °C, stressing health systems and agriculture across India and Pakistan. Europe and the Mediterranean faced record wildfires and prolonged heat, forcing tens of thousands to evacuate and worsening drought conditions.
We meet CultureSync Media founder Timmy Bankole, formerly of SCMP, discusses why cultural insight and audience understanding are fast becoming the most valuable currencies in modern advertising... Timmy Bankole has a wide range of experience across the ad tech spectrum, counting roles at Blis, PHD and South China Morning Post, and has recently founded agency CultureSync Media. In this Q&A, Timmy shares how agencies can move beyond generic targeting to uncover the deeper cultural codes shaping consumer behaviour.
For the first time, speech has been decoupled from consequence. We now live alongside AI systems that converse knowledgeably and persuasively-deploying claims about the world, explanations, advice, encouragement, apologies, and promises-while bearing no vulnerability for what they say. Millions of people already rely on chatbots powered by large language models, and have integrated these synthetic interlocutors into their personal and professional lives. An LLM's words shape our beliefs, decisions, and actions, yet no speaker stands behind them.
A mid-sized fintech company with 150 engineers rolled out AI coding assistants in early 2025. The productivity gains on greenfield projects hit 40%-better than the vendor's optimistic projections. Engineers building new microservices from scratch reported that AI pair programming felt like having a competent junior developer working alongside them, handling boilerplate, suggesting tests, catching edge cases before they became bugs.
The principle of intellectual charity is fundamental to constructive political conversations. This principle states that, in any discussion, we should accept the best version of an opponent's ideas, not a distorted version or a "straw man." Exaggeration and distortion of opposing opinions (always present, to some degree, in political debates) have become the standard form of political argument in contemporary America.