#commercialization-of-sports

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Liverpool FC
fromwww.fourfourtwo.com
3 weeks ago

'The '90s is when football changed overnight, we went from people who play football to superstars. I didn't like being called the Spice Boys, though': Ex-Liverpool star reflects on major cultural shift in the sport

The '90s marked a transformation in football culture, intertwining player fame with off-field exploits.
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