A federal judge has ruled that the Federal Trade Commission (FTC) enforcement action against data broker Kochava can continue, a reversal of a prior ruling to dismiss the case.
The court decision is significant for being the FTC's first case against a geolocation data broker to be fought in court and may lay the foundation for a FTC rulemaking on commercial surveillance.
The judge found that Kochava's sale of granular and non-anonymized data could be a violation of FTC regulations and an invasion of privacy.