#client-stories
#client-stories

Marketing

Marketers know what personalization looks like, they just can't produce enough of it

Marketing tech

From permission to personalization: Activating first-party data the right way | MarTech

Customers want personalized marketing. Why can't most brands deliver? | MarTech

Consumers demand personalized experiences, but many brands struggle to deliver due to disconnected data systems.

fromEMARKETER

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.

more#personalization

#b2b-marketing

Confident marketing starts with better data | MarTech

B2B buyers demand personalized experiences, but marketers face challenges with fragmented data and privacy regulations.

Why are B2B brands forgetting their audience?

Audience segmentation is crucial for effective marketing and sales strategies in B2B growth.

Your Marketing Is Great. Your Results Aren't. Here's Why.

Marketing teams must unify efforts across channels to drive real results and improve visibility.

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.

Confident marketing starts with better data | MarTech

B2B buyers demand personalized experiences, but marketers face challenges with fragmented data and privacy regulations.

Why are B2B brands forgetting their audience?

Audience segmentation is crucial for effective marketing and sales strategies in B2B growth.

Your Marketing Is Great. Your Results Aren't. Here's Why.

Marketing teams must unify efforts across channels to drive real results and improve visibility.

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.

Business effectiveness unpacked: what it means for brand marketing

Creative effectiveness is essential for overall business effectiveness and future-proofing brands against market challenges.

UX design

Why contextual collaboration is replacing personalization | MarTech

Contextual collaboration enables systems to interpret user intent through language and behavior, creating adaptive experiences rather than predefined ones.

4 hours ago

AI Is Inflating Customer Acquisition Costs. Here's the Fix.

AI is increasing customer acquisition costs by intercepting search traffic, necessitating new strategies for effective digital marketing.

At 23, I Was Thought My Tech Would Win Clients. Here's What Did

Founders must communicate their vision clearly to build trust and attract customers, rather than relying solely on product features.

The Future of Email Marketing (and What It Means for Small Businesses)

Email marketing will remain a top ROI channel for small businesses and nonprofits, emphasizing the need for adaptation to emerging trends and technologies.

Email at 55 Is Vital for Marketers

Email remains a vital owned media channel for ecommerce, providing direct connections between businesses and customers.

fromVerticalResponse

The Future of Email Marketing (and What It Means for Small Businesses)

Email marketing will remain a top ROI channel for small businesses and nonprofits, emphasizing the need for adaptation to emerging trends and technologies.

Email at 55 Is Vital for Marketers

Email remains a vital owned media channel for ecommerce, providing direct connections between businesses and customers.

more#email-marketing

Real estate

fromwww.housingwire.com

Real, REMAX CEOs speak on tech, culture following acquisition

Real and REMAX are merging to create a new holding company, Real REMAX Group, enhancing efficiency for over 180,000 real estate professionals globally.

E-Commerce

fromwww.retaildive.com

21 hours ago

Complete guide to building a revenue-generating eCommerce CX

Retailers should audit their customer journey before investing in new tools to enhance eCommerce revenue.

Mental health

What Many Mental Health Clinics Get Wrong About Content Marketing

Mental health clinics struggle with patient engagement due to unclear messaging that fails to address the hesitance of potential clients.

Silicon Valley food

fromTasting Table

4 hours ago

9 Frequent Complaints Trader Joe's Shoppers Have - Tasting Table

Trader Joe's faces consistent customer complaints about produce quality and parking issues despite its popularity and loyal customer base.

Digital life

fromAol

7 hours ago

Most people have never seen their digital trail. What you find may surprise you

Digital trails reveal extensive personal information, influencing both targeted advertising and potential scams.

Careers

5 hours ago

The feedback you're not giving is costing more than you think

Avoiding feedback leads to greater issues than the discomfort of having the conversation.

Startup companies

How POV Beauty Turned Social Media Into a Growth Engine

Small businesses should focus on trust and understanding customer engagement rather than traditional marketing strategies for growth.

Typography

fromSlate Magazine

7 hours ago

It's the Most Mundane Part of Any Job. Workers Are Getting Increasingly, Um, Expressive With It.

Email signatures can reflect personal expression, sometimes leading to unprofessional or bizarre outcomes in workplace communication.

Artificial intelligence

6 hours ago

A perfect storm is coming for legacy consulting firms

AI and economic pressures are reshaping the consulting industry, challenging legacy firms to adapt their business models.

Instagram improves Insights UI, adds new metrics

Instagram updated its content metrics with an improved Insights UI, making it easier for creators to access key performance data.

Podcast

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.

You Bought The AI Tools, So Why Isn't Your Marketing Improving?

AI marketing tools require time, proper integration, and a solid plan to deliver effective results.

17 hours ago

Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

Creators are now integral to marketing strategies, influencing campaign development and brand relevance in the evolving media landscape.

Grow Your Business Fast With A Weekly LinkedIn Newsletter (5 Simple Steps)

A LinkedIn newsletter is essential for growing followers and engaging clients, serving as an evergreen lead machine.

Social media marketing

LinkedIn adds option to filter replies by verified users

5 LinkedIn Carousel Structures That Consistently Go Viral

LinkedIn carousels drive engagement and trust, leading to increased followers and shares.

7 hours ago

Grow Your Business Fast With A Weekly LinkedIn Newsletter (5 Simple Steps)

A LinkedIn newsletter is essential for growing followers and engaging clients, serving as an evergreen lead machine.

LinkedIn adds option to filter replies by verified users

LinkedIn introduces a feature to prioritize comments from verified users, enhancing engagement and trust in discussions.

fromIPWatchdog.com | Patents & Intellectual Property Law

5 LinkedIn Carousel Structures That Consistently Go Viral

LinkedIn carousels drive engagement and trust, leading to increased followers and shares.

Why designers make better entrepreneurs than they think

Corporate design roles often misinterpret entrepreneurial instincts as difficulties, leading to a disconnect between desired traits and actual performance feedback.

Artificial intelligence

Operationalizing AI: From Passenger Experience to Orbital Logistics

AI is being integrated into operational systems, transforming interactions in physical environments like in-flight services and digital avatars.

fromFood & Beverage Magazine

Digital PR drives 40% lift in organic traffic for lead generation specialist

The approach to Boiler Guide's digital PR and link-building strategy was to use a layered approach encompassing a wide array of tactics, including creative content campaigns and thought leadership opportunities.

Online marketing

Careers

20 hours ago

Empowering Employees by Carl Sobocinski - Food & Beverage Magazine

Creating a supportive company culture empowers employees and fosters community engagement and recognition.

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.

E-Commerce

Online Brands That Ignore This Type of AI Will Lose Customers

Agentic commerce allows AI agents to autonomously manage the entire online shopping journey for consumers.

fromDevOps.com

Why Contact Enrichment Belongs in Your Application Architecture, Not Your Sales Workflow - DevOps.com

B2B applications often collect incomplete data, which can be resolved by integrating contact enrichment at the data ingestion point.

Online learning

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.

Advertisers are flying blind on ChatGPT ads - Adthena wants to change that

Adthena's ChatGPT AdBridge tool transforms Google Ads into ChatGPT campaigns, enabling advertisers to leverage existing data for effective ad strategies.

1 hour ago

The Streams Are Up, But The Fans Aren't There. What Music Marketing Is Getting Wrong Right Now

Music marketing needs to evoke genuine emotion to create lasting connections with audiences.

#seo

Organic Search Winners Share 5 Traits

Winning websites possess proprietary assets, complete tasks for users, demonstrate niche expertise, and offer unique products or services.

Search Has Shifted To Generative AI-Is It Recommending Your Brand?

Businesses must adapt to AI-driven search changes to maintain visibility and success in the evolving digital landscape.

Organic Search Winners Share 5 Traits

Winning websites possess proprietary assets, complete tasks for users, demonstrate niche expertise, and offer unique products or services.

Search Has Shifted To Generative AI-Is It Recommending Your Brand?

Businesses must adapt to AI-driven search changes to maintain visibility and success in the evolving digital landscape.

If Your Business Still Chases Hype, You're Already Falling Behind

Entrepreneurs are shifting focus from rapid growth to stability, recognizing its role in enhancing efficiency and reducing operational risks.

#storytelling

The Real Reason Your Content Isn't Bringing in Clients

Storytelling and client-focused messaging are crucial for attracting clients, rather than just sharing expertise or credentials.

The Brand Storytelling Trend: Why It's Happening and How to Win at It

Investing in a compelling brand narrative is essential for cutting through content noise and achieving lasting audience resonance.

The Real Reason Your Content Isn't Bringing in Clients

Storytelling and client-focused messaging are crucial for attracting clients, rather than just sharing expertise or credentials.

The Brand Storytelling Trend: Why It's Happening and How to Win at It

Investing in a compelling brand narrative is essential for cutting through content noise and achieving lasting audience resonance.

Polished Personas Are Out - People Want Authenticity Instead

Great leadership requires clear communication, self-confidence, authenticity, and the ability to connect with diverse audiences.

fromAdExchanger

11 hours ago

Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots | AdExchanger

AI-powered shopping agents are transforming advertising by allowing brands to create custom agents for real-time customer engagement.

5 hours ago

The CPG hype cycle is broken. Here's how to fix it.

Innovation in consumer packaged goods often prioritizes marketing over true technological advancement, leading to high failure rates among new products.

How a Modern Twist on Direct Mail Can Better Engage Customers

Direct mail enhances digital advertising effectiveness and can be optimized through technology for better audience engagement.

fromGeeky Gadgets

3 Part Claude Framework That Completely Transforms Marketing Workflows

Marketing automation streamlines tasks, maintains brand consistency, and enables strategic growth through structured systems like Claude Design and Claude Skills.

No, Capital One didn't bankroll an influencer's wedding-but if you have enough followers, a big brand might sponsor yours

Influencers are increasingly integrating sponsorships into personal events like weddings, raising questions about the commercialization of intimate moments.

The Real Reason Your Leads Aren't Converting Into Sales

Many businesses fail to convert leads due to a lack of process after initial interest, known as the 'Final Mile Problem'.

Inside AI traffic's 796% growth, and why it converts more ready-to-buy visitors

Generative AI traffic grew 796% from January 2024 to December 2025, indicating its strategic importance for marketers.

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.

fromAol

Inside AI traffic's 796% growth, and why it converts more ready-to-buy visitors

Generative AI traffic grew 796% from January 2024 to December 2025, indicating its strategic importance for marketers.

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.

more#generative-ai

How Retailers Are Turning AI Adoption Into Brand Loyalty

AI adoption is rapid, but consumer trust is declining due to a lack of transparency in data usage.

The Most Powerful Business Strategy Isn't a Product or a Pitch. It's a Person

Super connectors prioritize genuine relationships over transactional networking, making their networks integral to their business success.

fromIndependent

Why your AI assistant is suddenly selling to you

Sponsored chats are transforming digital advertising by integrating promotions into conversations with large language models.

fromAdExchanger

Predictive Analysis And Performance Go Hand In Hand | AdExchanger

Nielsen launched Predictive Sales Lift to help media buyers forecast sales lift for video ad campaigns, addressing the need for performance-based advertising.

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.

Building a successful e-commerce business in 12 months, fuelled by gamification

Gamification significantly enhances e-commerce performance by improving customer engagement and conversion rates for brands like Ecooking.

How Braidr helped a large e-commerce retailer generate 25% more ad revenue from thousands of dormant products

Automated bidding on Google Ads hindered revenue growth for new products, leading to 'Zombie SKUs' that required strategic analysis to boost sales.

Building a successful e-commerce business in 12 months, fuelled by gamification

Gamification significantly enhances e-commerce performance by improving customer engagement and conversion rates for brands like Ecooking.

How Braidr helped a large e-commerce retailer generate 25% more ad revenue from thousands of dormant products

Automated bidding on Google Ads hindered revenue growth for new products, leading to 'Zombie SKUs' that required strategic analysis to boost sales.

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.

fromHollywood Life

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.

more#content-marketing

fromHubspot

AI visibility score: How to summarize your AI visibility

AI visibility score is essential for tracking brand presence in AI-generated responses across various platforms.

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.

Marketing tech

Creating meaningful moments across the customer journey | MarTech

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.

13 hours ago

The Web's Highest-Quality Publishers are Shifting, Picnic's PIQ 10 Shows - ExchangeWire.com

"What's interesting about this year's PIQ 10 isn't just who's in it but how dynamic it's become. Quality isn't fixed. It shifts as the web evolves and the publishers that consistently deliver strong experiences are the ones that stand out."

Marketing tech

2 weeks ago

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.

fromBusiness Matters

How Much Should Companies Spend on Branded Gifts?

Branded gifts enhance brand visibility and customer loyalty, but spending should balance cost and perceived value.

#google

Google Testing AI Label On Search Ads

Google is testing an AI label on some mobile search ads, but clicking it provides no additional information.

Report: Google Click Through Rates Improving Organic Results With AI Overviews

Google's click-through rates for organic search results with AI Overviews have improved significantly from December 2025 to February 2026.

Google Testing AI Label On Search Ads

Google is testing an AI label on some mobile search ads, but clicking it provides no additional information.

Report: Google Click Through Rates Improving Organic Results With AI Overviews

Google's click-through rates for organic search results with AI Overviews have improved significantly from December 2025 to February 2026.

Marketing

Contender's founders are disrupting advertising for good

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

fromRolling Out

Contender's founders are disrupting advertising for good

Robert Clifton Jr. and Dr. Kristian May Stewart launched Contender to create a fair exchange between brands and the diverse Gen Z audience.

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

How to Control the Narrative About Your Business From Day One

Ambiguity during a company's launch is an opportunity to define its identity and influence market perception.

13 hours ago

From AI Travel Agents to Creator Technology: Exploring 2026's Ad Tech Trends - ExchangeWire.com

AdTech Connect is shaping the future of ad tech with industry experts discussing trends like AI travel agents and programmatic OOH.

eCommerce Brand Engagement

Immaculate Vegan achieved significant growth and profitability through strategic implementation of Advantage+ despite budget constraints.

3 weeks ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.

10 common mistakes that reduce your communications ROI (and how to fix them!)

Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.

How to choose the right research partner and get better B2B results | MarTech

Research partnerships enhance reach and credibility, leading to better engagement and conversion rates for research initiatives.

5 Ways to Get Your New Brand Into AI Search Results

Focus on a single category to enhance visibility in AI recommendations and search rankings.

Only 15% of Marketers have confidence in their Brand usage

A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.

Marketing

How CRM became the backbone of customer engagement | MarTech

CRM has evolved from a simple campaign tool to a central framework for understanding and engaging customers effectively.

Why relevance now beats reach in the AI-driven buyer journey | MarTech

Today's buyers research independently, relying on peer validation and AI-generated content before engaging with brands.

How Ford engaged audiences without data collection or intrusive tracking

Ford launched a digital campaign for the Kuga Hybrid, utilizing innovative targeting without personal data collection.

Business

fromBusiness Matters

2 months ago

Why customer service is integral to business success

Excellent customer service, built on responsiveness, consistency, and empathy, is essential to retain customers and support long-term business success.

fromHarvard Business Review

To Gain Customer-and Employee-Loyalty, Go Beyond Good Enough

Delighting customers requires building relationships and inspiring loyalty beyond just selling products.

fromComputerworld

Adobe bets on AI agents to stay at the center of marketing workflows

Adobe is introducing autonomous agents to enhance creative workflows across its applications in response to competition from AI and design software.

Business

1 month ago

Take It From Me: This Easy Habit Earns Turns Customers Into Loyal Fans

Graciousness and genuine human connection are the simplest and most effective strategies for increasing customer lifetime value and building lasting business relationships.

fromAdExchanger

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.

AI search demands a new audience playbook

AI search users have varied intentions, impacting engagement and conversion rates for publishers.

Mixed Reports on AI Ecommerce Traffic

AI-referred visitors show higher engagement and conversion rates, but early data indicates modest overall traffic from AI channels.

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact.com acquires SaaSquatch to enhance customer referral technology, enabling brands to build authentic partnerships with consumers.

Pinterest CPG promotions outperform benchmark ROIs

Pinterest Pin promotions significantly outperform standard social media benchmarks for ROI in CPG campaigns.

fromEMARKETER

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.

fromThe Drum

How to transform insights into influence at the register

Outcomes-driven marketing is essential for connecting campaigns to conversions.