AdExchanger
7 months agoMarketing tech
AdExplainer: Client-Side vs. Server-Side Header Bidding: What's The Difference? | AdExchanger
Header bidding is the dominant approach to programmatic ad auctions since 2014.
There are two methods to implement header bidding: client-side and server-side.
Client-side header bidding is more established and widely used compared to server-side header bidding. [ more ]