Advertisers are starting to walk away from platforms' AI solutions that once promised them everythingMarketers are increasingly reducing their reliance on AI-driven media buying due to concerns over control and diminishing returns.
2 Keys to Staying Anchored in a Rapidly Shifting WorldClients express heightened fears about global stability and their safety, revealing a deeper struggle amidst current uncertainties.
'Is it even worth it?': Confessions of an agency exec on client challenges with generative AI peakAI marketing tools include AI labeling to inform users about content produced or altered by AI, causing client apprehension.