#civic boosterism

#civic boosterism

The South San Francisco sign-letters, announcing 'The Industrial City,' are celebrating their 100th birthday.

Travelers can hike up to the sign and see it up close on the Sign Letters Trail.

The sign is an example of early 20th-century civic boosterism and remains beloved by the community.

The Industrial City sign in South San Francisco turns 100 years old today.

The sign is one of California's largest examples of civic boosterism.

The Hollywood sign in Southern California is another famous example of civic boosterism.