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#youtube
fromTechCrunch
1 hour ago
Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

fromDigiday
6 days ago
Media industry

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

Social media marketing
fromTechCrunch
1 hour ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Privacy technologies
fromEngadget
5 days ago

Google introduces AI-generated avatars to YouTube Shorts

YouTube introduces AI avatars for creators to enhance digital identity in Shorts, ensuring safety with AI disclosures and watermarks.
Television
fromTechCrunch
6 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Media industry
fromDigiday
6 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Left-wing politics
fromWIRED
22 hours ago

Hasan Piker Built His Twitch Empire With Shure Microphones, Lumix Cameras, and Lots of Zyns

Hasan Piker maintains a rigorous daily routine to cope with pressure and manage his mental health amidst controversy.
Liverpool FC
fromDefector
3 hours ago

Chappell Roan And Jorginho Are No Longer Beefing | Defector

Jorginho has declared the beef with Chappell Roan finished, citing new information and a misunderstanding regarding a security incident involving his daughter.
Manchester United
fromwww.bbc.com
8 hours ago

Neville's Overlap buys Goldbridge's YouTube channels

The Overlap has acquired Mark Goldbridge's YouTube channels, aiming to enhance Manchester United and football content for fans.
fromwww.npr.org
5 hours ago

Millions of people are pretending to be AI chatbots for fun

"People are spending hours on the site. I didn't really expect it to be so addictive," said Mihir Maroju, the creator of Your AI Slop Bores Me.
Arts
#mrbeast
fromDigiday
15 hours ago
Media industry

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

fromEntrepreneur
4 days ago
Media industry

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

fromFortune
6 days ago
Media industry

Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a 'miracle' if he works less than 15 hour days: 'I live to work' | Fortune

Media industry
fromDigiday
15 hours ago

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.
Media industry
fromEntrepreneur
4 days ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
Media industry
fromFortune
6 days ago

Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a 'miracle' if he works less than 15 hour days: 'I live to work' | Fortune

MrBeast is building a multibillion-dollar entertainment empire while struggling with a healthy work-life balance.
fromKotaku
6 hours ago

Fans Can't Believe The $1,800 'Northernlion Supercruise' Is Real

The cruise will set out from Tampa, Florida on March 8, 2027, and it will make stops at Cozumel and Costa Maya in Mexico before returning to Tampa on March 13.
Toronto startup
Marketing
fromDigiday
15 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Digital life
fromwww.wanderwithjo.com
1 day ago

The Digital Nomad's Guide to Online Entertainment: What Works in the UK

Understanding the digital landscape in the UK is crucial for travelers, as many apps and services differ from other regions.
Boston Celtics
fromBoston.com
1 day ago

Derrick White, maybe the least likely NBA player to have a podcast, is doing just that

Derrick White, once shy, now hosts a successful podcast called White Noise, showcasing his personality and insights as an NBA champion.
Video games
fromThe Verge
1 day ago

Roblox has games again

Roblox is returning to using the term 'games' instead of 'experiences' to better resonate with users and reflect its platform.
Online marketing
fromAdExchanger
1 day ago

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.
fromwww.theguardian.com
1 day ago

Two super hosts team up for a fun new series: best podcasts of the week

The first episode challenges Shakespeare's vision of a villainous Richard III, while a future episode will consider the Ross and Rachel of early modern history, Henry VIII and Anne Boleyn.
Podcast
#social-media
Film
fromKotaku
3 days ago

New Faces of Death A Fun Stab At Grisly State Of Social Media

The proliferation of graphic content online, especially among children, highlights the disturbing impact of social media on society.
Artificial intelligence
fromwww.npr.org
1 week ago

Building AI bots becomes the latest viral craze in China

OpenClaw AI bots, known as little lobsters, are gaining popularity in China for their ability to perform tasks like managing schedules and answering emails.
#netflix
Board games
fromThe Verge
5 days ago

Netflix's TV games get a big boost with Jackbox collection

Netflix adds Jackbox's Drawful 2, Fibbage 4, and Quiplash 3 to its party game lineup, available for subscribers at no extra cost.
Games
fromEngadget
4 days ago

Netflix adds three Jackbox games to its TV app

Netflix adds Jackbox Party Essentials to its gaming lineup, offering three popular games for free to subscribers.
Board games
fromThe Verge
5 days ago

Netflix's TV games get a big boost with Jackbox collection

Netflix adds Jackbox's Drawful 2, Fibbage 4, and Quiplash 3 to its party game lineup, available for subscribers at no extra cost.
Games
fromEngadget
4 days ago

Netflix adds three Jackbox games to its TV app

Netflix adds Jackbox Party Essentials to its gaming lineup, offering three popular games for free to subscribers.
fromGameSpot
5 days ago

Pokemon Champions Is Giving Fans The Big And Tiny Pokemon They Want To See

A Reddit post shared an image of a Steelix and Wyrdeer in battle, claiming that Champions has 'accurate Pokemon sizes for the first time' since the release of Let's Go on Switch.
Games
#ai-influencers
fromMail Online
7 hours ago
Social media marketing

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Social media marketing
fromMail Online
7 hours ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Media industry
fromVulture
17 hours ago

Dave Portnoy Thinks Alex Cooper and Alix Earle Drama Is Over Business

Dave Portnoy believes the Alex Cooper and Alix Earle drama is business-related and suggests one should reveal the truth behind their conflict.
Video games
fromKotaku
2 days ago

Project Helix Swag Has Already Begun Circulating With Influencers

Xbox is struggling with sales and leadership changes, launching Project Helix merchandise despite the console's release being years away.
Marketing
fromInc
3 days ago

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.
Social media marketing
fromInman
1 day ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.
Media industry
fromThe Verge
1 day ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
Video games
fromKotaku
5 days ago

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.
Social media marketing
fromwww.theguardian.com
1 day ago

Social media was once a great global conversation. Now it's just individuals locked into their own private worlds | Tom Whyman

Twitter once felt like a global conversation platform that shaped personal relationships and values, but usage has significantly declined over time.
Podcast
fromTheankler
1 week ago

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.
Toronto startup
fromwww.businessinsider.com
2 weeks ago

I'm an OnlyFans model and Twitch streamer on an extraordinary artist visa. The US gives me the freedom to do work I love.

Living in the US significantly advanced my career as a Twitch streamer and OnlyFans model, enabling me to support my family and obtain an O-1B visa.
#gaming-industry
Video games
fromBusiness Matters
6 days ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Video games
fromBusiness Matters
6 days ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
#creator-economy
fromForbes
1 week ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

fromTheWrap
2 months ago
Marketing

The Creator Invasion of Sports Is Changing the Playbook

Sports leagues and broadcasters are partnering with digital creators to attract younger, more casual audiences through prominent collaborations at live events and major broadcasts.
fromDigiday
2 months ago
Social media marketing

Not all creators are the same: How the creator economy breaks down by business model

Content creators form distinct business types and tiers with different economics, revenue models, and audience relationships, reshaping media economics and brand partnership strategies.
Marketing
fromForbes
1 week ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromDigiday
1 month ago

How creator talent agencies are evolving into multi-platform operators

Creator agencies are transforming from deal brokers into full-service media operators that help creators build diversified businesses across multiple platforms and revenue streams.
fromDigiday
2 months ago
Social media marketing

Not all creators are the same: How the creator economy breaks down by business model

Careers
fromBusiness Matters
3 weeks ago

Michael Griffin: From Player to Gaming CEO

Michael Griffin's journey in the gaming industry began from humble beginnings, emphasizing the importance of hands-on experience and understanding the customer.
Games
fromTechCrunch
2 weeks ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Media industry
fromThe Hollywood Reporter
5 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Liverpool FC
fromwww.bbc.com
3 weeks ago

'They think I just go home and make TikToks - it's not true'

Alisha Lehmann aims to change perceptions of female footballers while balancing her social media presence and dedication to the sport.
Video games
fromGamesBeat
1 week ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
fromTipRanks Financial
5 days ago

QYOU Studios Named "Most Innovative Studio" for Creator-Led Digital Campaigns - TipRanks.com

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.
Media industry
fromwww.theguardian.com
3 weeks ago

They were comparing me to Bonnie Blue': the disturbing rise of nightlife content

I was panicking. You don't know what you might have been caught doing. What if they've got a horrible video of me? After all, she was just literally stood having a conversation. Yet she felt embarrassed. That intrusive lens completely violates all privacy.
Film
Games
fromWGB
3 weeks ago

Street Fighter 6's Alex Controversy Explained: Why Fans Are So Weirded Out

Street Fighter 6 controversially alters Alex's backstory, changing his relationship with Patricia from a sisterly bond to a romantic one.
Video games
fromwww.theguardian.com
3 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Marketing
fromFast Company
1 month ago

AI will power Fandom from spectator to co-star

Generative AI enables media companies to maintain constant fan engagement by scaling personalized content creation beyond traditional production limits, transforming passive consumers into active co-creators within brand-safe parameters.
Marketing
fromForbes
1 month ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Social media marketing
fromwww.socialmediatoday.com
4 weeks ago

Reddit shares insight into the growth of sports fandoms in the app

Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.
Venture
fromFast Company
2 months ago

MrBeast's business empire stretches far beyond viral YouTube videos

MrBeast, via Beast Industries, is building a diversified $5 billion holding company spanning CPG, fintech, and food brands, rapidly scaling revenue and acquisitions.
Chicago Blackhawks
fromFast Company
2 months ago

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

Gen Z and Gen Alpha consume sports digitally, show lower avid-fan rates, and require teams to adapt content packaging and distribution.
Chicago Cubs
fromObstructedview
1 month ago

Giga-TOOTBLAN triple play appreciation post

A bloop single produced chaotic base-running, leading to Seiya thrown out at second and both Bregman and Shaw tagged out, costing runs.
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
1 month ago

Creator Corner: Staples Baddie, Alysa Liu, Punch Monkey, Plus More Social Media Standouts | Muse by Clios

Kaeden Rowland has made shopping at Staples well, cool! A print specialist at one of the store's locations in upstate New York, this 22-year-old regularly posts videos of herself on the job. We watch her make cat mugs and help people strike the best poses for passport photos. She's the opposite of corporate-and that connects.
Social media marketing
Media industry
fromPoynter
1 month ago

Journalist-turned-news content creator Chris Vazquez on building a career in the creator economy - Poynter

Chris Vazquez transitioned from broadcast journalism student to independent news content creator, blending journalism, media literacy, and entertainment while working as a MediaWise ambassador.
fromThe Drum
2 months ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
fromThe Atlantic
1 month ago

The YouTuber Who Paid His Own Way Into Hollywood

At the box office earlier this month, four out of the five top-grossing movies were not from big companies. There was Solo Mio, an inspirational romantic drama starring Kevin James from the faith-based distributor Angel Studios; a filmed concert from the K-pop group Stray Kids; and a French adaptation of Dracula from the director Luc Besson that had already made big money overseas.
Film
fromKotaku
1 month ago

Asmongold Finally Cut From Mythic Talent Agency He Cofounded

We have spoken with Asmongold and mutually agreed to part ways. Mythic represents creators from a wide range of backgrounds and perspectives, and we are committed to fostering an environment grounded in respect and responsibility. We remain focused on supporting our creators and continuing our mission to help them build sustainable, long-term careers.
Media industry
fromKotaku
1 month ago

Markiplier Calls Out Hollywood After Iron Lung Becomes Horror Hit

At least a lot of Hollywood was willfully ignoring the potential of YouTubers here. There is that level of respect that I just haven't met yet. People have made movies before, just that it would be 'woefully unwise' to tackle writing, directing, acting and editing a movie myself.
Video games
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Marketing
fromGamesBeat
2 months ago

Creators and developer studios are approaching the business of UGC in very different ways

Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.
Video games
fromKotaku
2 months ago

DrDisrespect Lies About Being Invited To Highguard Preview Event - Kotaku

Dr Disrespect posted a Highguard media badge claiming attendance, but attendees and the game's manager say he wasn't invited and the photo may be faked.
Video games
fromKotaku
2 months ago

Dev Behind Last Year's Big Flop Is Still Paying Streamers To Play It

Developer Build a Rocket Boy and publisher IO Interactive continue sponsoring creators to promote MindsEye despite low Steam player counts and poor reception.
fromKotaku
2 months ago

Highguard Breaks Radio Silence And The Internet Reacts

Since its reveal in December, Highguard has a strange few weeks. Being the big reveal at the end of the Game Awards, which reportedly the company didn't pay for, got it a lot of eyeballs, but also a lot of scrutiny. People tend to expect some big new sequel or long-awaited project to cap off host Geoff Keighley's annual award and trailer showcase. Instead, Geoff showcased a free-to-play online shooter that, too many online, looked too similar to many other games already out there.
Video games
Video games
fromKotaku
2 months ago

Male Fortnite Creators Are Using Women To Market Their Maps

Misleading marketing uses young women as spokespeople, obscuring the true creators of popular Fortnite custom maps and disadvantaging female map makers.
Media industry
fromThe Drum
2 months ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
Social media marketing
fromNeil Patel
2 months ago

Discord as an Engagement and Digital PR Platform

Discord enables brands to build direct, real-time relationships and PR outcomes by facilitating open, persistent, and context-rich conversations rather than broadcast messaging.
fromPoynter
2 months ago

Gamertag Radio's Danny Pena and Riana Manuel-Pena join MediaWise's game streamer initiative - Poynter

When we look at what makes media literacy effective, the data shows it works best when the content and skills are delivered by a trusted messenger. MediaWise ambassadors, like those we're working with on G.A.M.E., build on that proven strategy to address information challenges facing their communities. If we want to reach people, trusted messengers are really the best voices to be delivering this content.
Media industry
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