#channel-futures

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#cnn
Marketing tech
fromDigiday
10 hours ago

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.
Marketing tech
fromDigiday
10 hours ago

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.
#netflix
Business
from24/7 Wall St.
46 minutes ago

Netflix Rises as Price Hikes, Ad Revenue Growth, and Live Sports Signal a New Phase of Profitability

Netflix stock is rising due to price hikes, ad revenue growth, and a new live sports strategy.
Media industry
from24/7 Wall St.
1 day ago

Can Netflix Failed Warner Bros. Merger Be What Sends Earnings Soaring?

Netflix's Q1 2026 results are anticipated to reflect strong organic growth despite the recent breakup fee from the Warner Bros. Discovery deal.
Business
from24/7 Wall St.
46 minutes ago

Netflix Rises as Price Hikes, Ad Revenue Growth, and Live Sports Signal a New Phase of Profitability

Netflix stock is rising due to price hikes, ad revenue growth, and a new live sports strategy.
Media industry
from24/7 Wall St.
1 day ago

Can Netflix Failed Warner Bros. Merger Be What Sends Earnings Soaring?

Netflix's Q1 2026 results are anticipated to reflect strong organic growth despite the recent breakup fee from the Warner Bros. Discovery deal.
Social media marketing
fromInc
5 hours ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Marketing
fromForbes
1 hour ago

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.
Media industry
fromTech Times
4 hours ago

Substack Writers Transform Newsletter Platforms with Paid Subs and the Power of the Creator Economy

Substack empowers independent writers to manage their own audiences and monetize content through a simple, community-driven newsletter platform.
Artificial intelligence
fromDigiday
10 hours ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
#connected-tv
fromAol
2 days ago
Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Marketing tech
fromAdExchanger
1 week ago

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.
fromThe Drum
2 months ago
Television

The future of TV. Interactive, connected, and...ad free?

Television and video content are growing and evolving: connected TV and OTT expand reach, shifting advertising and consumption across all demographics.
Television
fromAol
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromAdExchanger
1 week ago

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.
Online marketing
fromEntrepreneur
1 day ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
fromeLearning
5 days ago
Online learning

Enhancing Learner Engagement Across AI-Powered Learning Platforms - eLearning

Active, data-driven experiences enhance digital education, but engagement and consistency remain challenges for learners.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
fromwww.theguardian.com
2 days ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
Podcast
fromRAIN News
5 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
DevOps
fromComputerWeekly.com
4 days ago

Net Insight introduces programmable video production network | Computer Weekly

Programmable Trust Boundaries enable predictable live media interconnection across distributed networks and cloud environments.
fromwww.businessinsider.com
3 days ago

Eddy Cue on how iTunes became Apple's services blueprint

"It truly revolutionized music, and it really gave us a whole different perspective of what services can do," Cue said.
Apple
Film
fromwww.theguardian.com
6 days ago

From the phone to the plex: why TV shows are turning into movies

Peaky Blinders: The Immortal Man achieved over 25 million views on Netflix in three days, showcasing the shift from cinema to streaming.
#ai
fromDigiday
10 hours ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Marketing
fromMarTech
1 hour ago

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.
fromDigiday
2 weeks ago
Media industry

News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers

Marketing tech
fromDigiday
10 hours ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing
fromMarTech
1 hour ago

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.
Media industry
fromDigiday
2 weeks ago

News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers

The News/Media Alliance partners with Bria to monetize publisher content through AI-driven enterprise demand.
Media industry
fromBusiness Matters
4 hours ago

GB News makes its pitch for a slice of public broadcasting funds

GB News seeks access to government broadcasting grants through competitive tendering, challenging the automatic funding of the BBC.
#youtube
Television
fromMakeUseOf
6 days ago

This free web app turns YouTube into a cable TV experience - and it's my favorite way to watch ad-free

Channel Surfer transforms YouTube into a nostalgic cable TV experience, offering a free, ad-free viewing option with a classic interface.
Television
fromMakeUseOf
6 days ago

This free web app turns YouTube into a cable TV experience - and it's my favorite way to watch ad-free

Channel Surfer transforms YouTube into a nostalgic cable TV experience, offering a free, ad-free viewing option with a classic interface.
Social media marketing
fromTechCrunch
3 days ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
Digital life
fromFast Company
3 days ago

The web can still be wonderful, and Flipboard's Surf proves it

Surf is a new discovery engine that curates content from various platforms, offering a refreshing way to engage with the internet.
Marketing tech
fromForbes
2 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Podcast
fromTheankler
5 days ago

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.
Marketing
fromFortune
1 day ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Social media marketing
fromZDNET
2 days ago

How Flipboard's new Surf app lets you merge social feeds, YouTube, and RSS to escape the algorithm - finally

Flipboard Surf aims to create a customizable social network experience by integrating various content types without relying on algorithms.
fromLondon Business News | Londonlovesbusiness.com
5 days ago

Digital entertainment grew 7x faster than the UK economy - London Business News | Londonlovesbusiness.com

The UK digital entertainment sector hit £13.5 billion in revenue in 2025, reflecting a 7.1% year-over-year growth, significantly outpacing the general economy's growth rate of 1.3%.
Digital life
#programmatic-advertising
Marketing tech
fromDigiday
4 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
fromThe Drum
2 months ago
Marketing tech

Picking up signals: The march of programmatic is revolutionising TV and out of home media

Marketing tech
fromDigiday
4 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
6 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
6 days ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
fromThe Drum
2 months ago
Marketing tech

Picking up signals: The march of programmatic is revolutionising TV and out of home media

Media industry
fromFortune
1 day ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
Marketing
fromCity AM
2 days ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
fromwww.fourfourtwo.com
4 days ago

TNT Sports moves to HBO Max: How to watch FA Cup, Champions League & Premier League

Subscribers to TNT Sports can now access the service through HBO Max, which has replaced Discovery+ for online streaming. Existing Discovery+ users can log in using their current credentials.
Television
Social media marketing
fromBenzinga
6 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Marketing tech
fromDigiday
10 hours ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
Marketing
fromDigiday
3 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
#streaming
Television
fromwww.businessinsider.com
5 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
Television
fromwww.businessinsider.com
5 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
#advertising
Marketing tech
fromDigiday
3 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromAdExchanger
4 days ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromThe Drum
1 week ago

'We're building the future of advertising on infrastructure we don't control' - and no one's talking about it

The advertising industry is increasingly reliant on third-party frameworks, raising concerns about data security, privacy, and decision-making.
Marketing tech
fromDigiday
3 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromAdExchanger
4 days ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromThe Drum
1 week ago

'We're building the future of advertising on infrastructure we don't control' - and no one's talking about it

The advertising industry is increasingly reliant on third-party frameworks, raising concerns about data security, privacy, and decision-making.
#openai
Media industry
fromArs Technica
3 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
3 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Media industry
fromArs Technica
3 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
3 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Marketing
fromRAIN News
3 days ago

RAIN Notes: April 2

iHeartMedia appoints Jamie Cutburth as VP of Marketing to enhance its marketing strategy and promotes Andrew Festo to VP of Events and Experiences.
Marketing tech
fromDigiday
3 days ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing
fromThe Drum
4 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
#publishers
Media industry
fromDigiday
5 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
fromDigiday
5 days ago
Media industry

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Media industry
fromDigiday
5 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Media industry
fromDigiday
5 days ago

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Publishers are diversifying revenue streams amid economic challenges, focusing on ads, events, and subscriptions, with events gaining prominence since 2025.
#creator-economy
Marketing
fromForbes
5 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromDigiday
1 month ago

How creator talent agencies are evolving into multi-platform operators

Creator agencies are transforming from deal brokers into full-service media operators that help creators build diversified businesses across multiple platforms and revenue streams.
Marketing
fromForbes
5 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromDigiday
1 month ago

How creator talent agencies are evolving into multi-platform operators

Creator agencies are transforming from deal brokers into full-service media operators that help creators build diversified businesses across multiple platforms and revenue streams.
Media industry
fromDigiday
4 days ago

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
Media industry
fromFox News
3 days ago

Fox News tops all news brands on YouTube with record-setting 1.5 billion video views during Q1 2026

Fox News Media dominated YouTube in Q1 2026 with 1.5 billion views, outperforming competitors significantly.
Marketing tech
fromAdExchanger
4 days ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
Media industry
fromNieman Lab
4 days ago

Three newsletters for the price of 1.5: Independent journalists experiment with a bundle

Bundling independent journalism subscriptions can reduce costs for readers and support multiple writers effectively.
Marketing tech
fromDigiday
4 days ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
Media industry
fromTheWrap
4 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
#ctv
Marketing tech
fromMarketing Dive
1 week ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing tech
fromMarketing Dive
1 week ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing
fromForbes
2 weeks ago

One Piece Of Content, Every Channel: How To Build A Distribution Engine

Siloed content creation causes inefficiency and inconsistency; unified quarterly planning with cross-channel coordination dramatically improves output and brand message coherence.
Media industry
fromwww.morningstar.com
4 days ago

Communication Services: Alphabet and Meta's Moats Remain Despite Escalating AI Investments

Alphabet and Meta maintain strong positions despite AI investment risks, with ad revenue growth expected to continue due to improved targeting and user engagement.
Marketing tech
fromAdExchanger
6 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing tech
fromDigiday
5 days ago

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.
Media industry
fromExchangewire
1 week ago

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.
Marketing
fromThe Drum
3 weeks ago

The future of advertising: integrating creativity and technology

CTV platforms enable advertisers to deliver interactive, personalized experiences through data collection and automation, transforming audience engagement strategies.
Marketing tech
fromExchangewire
6 days ago

Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions by a Third; WBD Sets Date for Paramount-Skydance Vote - ExchangeWire.com

Claude's paid user growth surged significantly, driven by increased consumer interest and subscriptions, but momentum is leveling off amid rising competition.
Media industry
fromwww.businessinsider.com
1 week ago

YouTube shows are closing in on traditional TV fast

Creator TV channels are emerging as a significant competitor to traditional TV, attracting advertisers with lower ad loads and substantial viewing hours.
Music
fromBusiness Matters
1 month ago

Scaling the Charts: A Business Case for Accelerating Digital Streaming Momentum

Online music platforms increase access and tracking, while consistent releases, strategic promotion, and audience engagement drive sustained chart success and revenue growth.
Media industry
fromFast Company
1 week ago

The most innovative companies in media and news for 2026

Media companies are creatively adapting to changing consumption habits by leveraging platforms like TikTok and AI technology.
Media industry
fromAV Club
2 weeks ago

Buzzfeed hopes some AI apps can save the company

Buzzfeed is struggling financially, shifting focus to AI products and games to reduce reliance on advertising revenue.
Media industry
fromFast Company
2 weeks ago

Traffic is dying as a media metric. What comes next is more important

AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
Marketing tech
fromAdExchanger
2 weeks ago

Beyond Programmatic: A New Model For Buying Premium CTV Inventory | AdExchanger

Programmatic guaranteed and direct IO are two approaches to CTV advertising, each with unique advantages and limitations affecting cost, transparency, and execution.
Media industry
fromExchangewire
2 weeks ago

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.
Media industry
fromwww.mediaite.com
2 weeks ago

NBC Digital Bucks Industry Trend With +8% Traffic Surge Closes In On Leader CBS

NBC News achieved 8% year-over-year web traffic growth in February, reaching 87 million unique visitors and ranking second among major news outlets, while competitors experienced significant declines.
Media industry
fromNieman Lab
2 weeks ago

Four things about Yahoo News that may surprise you

Yahoo attracts 180 million monthly visitors through habit-driven features and maintains strong engagement, ranking among the top news sites with only CNN and Fox News having higher weekly visitor frequency.
Marketing tech
fromAdExchanger
3 weeks ago

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming | AdExchanger

Marketers must adopt convergent TV strategies that blend linear and streaming approaches rather than debating programmatic versus direct buying methods.
Television
fromThe Drum
2 months ago

What is the future of TV? Broadcasters, media companies and analysts give their take

Television will persist while shifting toward digital, data-driven, device-agnostic delivery, with advertising models fragmenting between ad-supported and non-ad-supported services.
Marketing
fromEntrepreneur
1 month ago

Why the Smartest Brands Are Becoming Media Companies

Brands must earn attention through emotionally resonant storytelling and episodic, platform-native entertainment rather than through interruptive, repetitive advertising.
Television
fromThe Drum
2 months ago

What can brands learn from the changing television landscape?

High-quality, platform-agnostic television content attracts diverse audiences across traditional and OTT platforms, creating opportunities for producers and brands to engage viewers in new ways.
Television
fromwww.aljazeera.com
2 months ago

Are we witnessing the death of traditional TV?

The Oscars will move from ABC to YouTube in 2029, reflecting shifting audience viewing habits and a move toward streaming for major live events.
fromThe Drum
2 months ago

Podcast: the future of platforms and marketing

Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. As part of our Predictions season, The Drum Network seeks to examine where brands and agencies fit into that environment.
Marketing
Marketing tech
fromDigiday
1 month ago

Future of TV Briefing: WTF is server-guided ad insertion?

Server-guided ad insertion enables low-latency, targeted ad delivery in live streaming by combining client-side flexibility with server-side cushioning to minimize buffering and delays.
Marketing tech
fromDigiday
2 months ago

Media Briefing: Here's what media execs are prioritizing in 2026

Publishers will prioritize AI-driven ad revenue, brand marketing, and creator/video strategies to recover from 2025 and capitalize on 2026 political and sports opportunities.
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