#challenger-brand-strategy

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#advertising-memory-architecture #competitive-marketing-mistakes #brand-distinctive-assets
Marketing
fromForbes
11 hours ago

Marketers, Stop Donating Free Advertising To Your Competitors

Pepsi's 2026 Super Bowl ad featuring Coca-Cola's Polar Bear exemplifies a persistent challenger marketing mistake: building campaigns around competitors' distinctive assets, which strengthens rival brand memory instead of the advertiser's own.
Marketing
fromPR Daily
2 months ago

Inside the challenger-brand playbook of Hisense USA's new CMO - PR Daily

Sarah Larsen will leverage Hisense's pioneering technology and challenger-brand position to take creative risks and drive consumer-centric, insight-led marketing across all channels.
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