#ceo-understanding

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#designers

A designer's role is NOT "at the table"

Designers struggle to explain their roles, with even CEOs lacking understanding of design leadership.
Designers should consider focusing on expanding their definition of the 'business case' rather than trying to prove their worth by seeking a 'seat at the table.'

A designer's role is NOT "at the table"

Designers struggle to explain their roles to others, including CEOs.
Designers may need to redefine their role outside of the boardroom.

A designer's role is NOT "at the table"

Designers struggle to explain their roles, with even CEOs lacking understanding of design leadership.
Designers should consider focusing on expanding their definition of the 'business case' rather than trying to prove their worth by seeking a 'seat at the table.'

A designer's role is NOT "at the table"

Designers struggle to explain their roles to others, including CEOs.
Designers may need to redefine their role outside of the boardroom.
moredesigners
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