Entrepreneur
4 months agoMarketing
Burger King Bets $1 Billion on Franchise Revival | Entrepreneur
Restaurant Brands International (RBI) will acquire Carrols Restaurant Group for $1 billion, including a $500 million investment in Burger King renovations.
Burger King's 'Reclaim the Flame' initiative aims to boost sales and brand revitalization through technology upgrades, remodeling, advertising, and digital enhancements. [ more ]