#caps-communications

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#public-relations
Marketing
fromFast Company
16 hours ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing
fromForbes
5 days ago

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.
Marketing
fromFast Company
2 weeks ago

The most innovative companies in public relations and brand strategy for 2026

Innovative PR campaigns leverage celebrity partnerships and creative strategies to cut through media clutter and generate buzz.
Marketing
fromEntrepreneur
2 months ago

How Strategic PR Wins Investors, Partners, and Market Confidence

PR is a strategic bridge that turns founder excellence into trust, relevance, and opportunity by creating a narrative that speaks when founders are absent.
Marketing
fromFast Company
16 hours ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing
fromFast Company
5 days ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromForbes
5 days ago

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.
Marketing
fromEntrepreneur
1 week ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
Marketing
fromFast Company
2 weeks ago

The most innovative companies in public relations and brand strategy for 2026

Innovative PR campaigns leverage celebrity partnerships and creative strategies to cut through media clutter and generate buzz.
Online marketing
fromForbes
18 hours ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
fromAdweek
18 hours ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
#ai-in-advertising
Marketing tech
fromForbes
18 hours ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
Marketing
fromForbes
1 day ago

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.
Marketing tech
fromForbes
18 hours ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
Marketing
fromForbes
1 day ago

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.
Careers
fromFast Company
23 hours ago

Call it whatever you like: Personal brand, career brand, or professional reputation. Here's how to build it

Visibility and influence in the workplace require more than just doing good work; they depend on building trust and presence across various channels.
#branding
Web design
fromMajic 102.3
1 day ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing
fromFortune
2 days ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Marketing
fromInman
1 week ago

Is your brand message clear? A 30-minute audit to find out

Brand clarity is essential for real estate agents to differentiate themselves and effectively communicate their unique strengths to clients.
Web design
fromMajic 102.3
1 day ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing
fromFortune
2 days ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Marketing
fromInman
1 week ago

Is your brand message clear? A 30-minute audit to find out

Brand clarity is essential for real estate agents to differentiate themselves and effectively communicate their unique strengths to clients.
Law
fromAmericanbar
14 hours ago

What to Keep in Mind When Designing Your Law Firm's Website

Law firm websites establish credibility, generate business, enhance client service, and improve AI visibility.
Social media marketing
fromInc
1 day ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Deliverability
fromVerticalResponse
19 hours ago

Vibecoding: How to Send Emails Your Audience Actually Feels

Vibecoding personalizes email marketing by aligning tone, timing, and content with the audience's emotional state and expectations.
Growth hacking
fromEntrepreneur
1 day ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
fromApaonline
1 day ago

How to Deal with Online Virtue Signaling

Virtue signaling often manifests in social media posts that aim to elevate one's moral standing without genuine commitment to the cause, leading to frustration among observers.
Philosophy
Artificial intelligence
fromDigiday
2 days ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
fromPetaPixel
2 days ago

The Secrets Behind a Successful Photography Business

Running a photography business can be incredible fun, offering unique experiences and opportunities to meet diverse people. However, it requires significant dedication and effort, often demanding extra hours beyond a typical workweek.
Photography
Music production
fromBusiness Matters
6 days ago

Why SMEs Should Treat Music as Part of the Customer Experience

Music significantly influences customer experience and brand perception in SMEs, yet it is often overlooked in favor of visual elements.
Education
fromPR Daily
4 days ago

Why writing skills matter more than AI for the next generation of communicators - PR Daily

Karen Freberg emphasizes the importance of experiential learning and clarity in writing for effective communication in a rapidly changing industry.
Media industry
fromDigiday
3 hours ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
fromAdweek
18 hours ago

The 2026 Agencies Vanguard: Defying the Odds to Make Work That Resonates

Erica Roberts led BBH USA into its most successful creative and commercial chapter yet, with 75% year-over-year growth and 27 campaigns launched. Her RFI conversion rate is 100%, with a 78% pitch win rate that brought on new accounts including Arby's, Bacardi, Keurig Dr Pepper, and Kenvue.
Marketing
Marketing tech
fromnews.bitcoin.com
2 hours ago

Optimove Acquires Smartico in iGaming CRM Consolidation Play

Optimove is acquiring Smartico, enhancing its position in the iGaming CRM market with a focus on gamification-led marketing.
Online marketing
fromForbes
21 hours ago

5 Marketing Skills That Will Boost Your Pay In 2026

Mastering emerging marketing skills like AI and automation can significantly boost earning potential by 2026.
Social media marketing
fromForbes
2 days ago

The Meta Trial And Navigating The Post-Addiction Landscape For Brands

Meta faces legal challenges regarding social media addiction, potentially altering advertising practices and brand strategies on these platforms.
#promotions
Careers
fromSilicon Canals
4 days ago

The identity crisis hiding inside every promotion - Silicon Canals

Promotions can lead to an identity crisis, as individuals often feel they must abandon their previous roles and skills.
Careers
fromSilicon Canals
4 days ago

The identity crisis hiding inside every promotion - Silicon Canals

Promotions can lead to an identity crisis, as individuals often feel they must abandon their previous roles and skills.
#marketing-strategy
Marketing
fromThedrum
1 week ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
Marketing
fromThedrum
1 week ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
#ai-visibility
fromAxios
9 hours ago
Media industry

GEO drives new brand-media deals

Increasing brand mentions on third-party websites enhances AI visibility and shapes public conversation.
Marketing tech
fromEntrepreneur
1 week ago

Here's the New Playbook for PR in the AI Era

AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.
Media industry
fromAxios
9 hours ago

GEO drives new brand-media deals

Increasing brand mentions on third-party websites enhances AI visibility and shapes public conversation.
Marketing tech
fromEntrepreneur
1 week ago

Here's the New Playbook for PR in the AI Era

AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.
Marketing
fromForbes
13 hours ago

How To Serve Clients Amid Board Scrutiny And Investor Activism

Agency conversations with executives now focus on measurable business impact rather than just creative output.
Marketing tech
fromDigiday
12 hours ago

As CFOs scrutinize CTV spend, incrementality emerges as a differentiator

CTV faces a trust problem due to measurement issues, not a creative or performance problem.
Artificial intelligence
fromFortune
6 days ago

AI can't remember what your company learned the hard way | Fortune

Boards are rapidly replacing CEOs, risking loss of institutional memory crucial for navigating an AI-centric future.
Women in technology
fromAdExchanger
2 weeks ago

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

FedEx's delivery reliability is questioned when time-sensitive medications are not delivered on time, undermining customer trust.
Online marketing
fromEntrepreneur
2 days ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
Marketing tech
fromForbes
18 hours ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Social media marketing
fromEntrepreneur
1 week ago

Not All PR Fires Burn the Same - Here's How to Put Them Out

Reputation management during a crisis requires digital intervention and a well-crafted media response to effectively control the narrative.
Careers
fromHarvard Business Review
6 days ago

When Executive Presence Backfires

Executive presence is essential for senior leaders, characterized by confidence and decisiveness, influencing career advancement and performance evaluations.
Marketing tech
fromMarTech
18 hours ago

The customer journey now centers on exposure, recall and return | MarTech

The customer journey now includes exposure, recall, and return stages, reflecting changes in user behavior due to AI-generated content.
#ai
fromDigiday
2 days ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Marketing tech
fromDigiday
2 days ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing
fromThe Cool Down
1 day ago

'No AI' is the new message brands are leaning into to woo disgruntled customers

Brands are leveraging consumer skepticism towards AI to promote authenticity in marketing.
Marketing
fromMiami Herald
1 day ago

11 marketing budget mistakes to avoid (and how to avoid them)

Avoid common marketing budget mistakes to maximize ROI and ensure effective investment.
Marketing
fromMarTech
1 day ago

AI and empathy define the next era of marketing systems | MarTech

Brands must build with intention to protect customers from overwhelming experiences and improve retention and profit growth.
Marketing tech
fromForbes
4 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Marketing
fromForbes
1 day ago

Sonic Branding: The Most Underused Asset In Marketing

Sonic branding is a powerful yet underutilized tool in marketing that enhances brand recognition and recall.
Marketing tech
fromAdExchanger
5 days ago

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.
#experiential-marketing
fromForbes
2 days ago
Marketing

A Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth

Marketing
fromFast Company
4 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
5 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromForbes
2 days ago

A Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth

Events are evolving into marketing channels that enhance brand engagement and drive business growth through integrated experiences.
Marketing
fromFast Company
4 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
5 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing tech
fromDigiday
5 days ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing
fromEntrepreneur
4 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Marketing
fromFortune
2 days ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
Marketing tech
fromAdExchanger
5 days ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
Marketing
fromForbes
5 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Marketing tech
fromAccounting Today
1 week ago

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.
fromwww.marketingdive.com
6 days ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe has acquired sports marketing agency 160over90, integrating it into Publicis Sports to leverage data-driven solutions and enhance client offerings in sports marketing.
Marketing
Marketing tech
fromForbes
2 weeks ago

The Communications Role Is Changing: 5 Shifts That Matter Most

AI is transforming communications by making earned media a structural necessity for brand reputation.
Marketing
fromDigiday
5 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromThe Drum
6 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
Marketing
fromAbove the Law
1 week ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
fromThe Drum
2 months ago

Press releases are the selfie of the marketing world

Context as the subject The issue with selfies is that they demote the importance of context. You can be standing in front of the Great Wall of China but an arms-length framing makes you an artificial focal point. By contrast, if you turn the camera around, you're presenting your viewer with your perspective on the world around you. Taking care to turn a quick snap into an artful, composed observation shows your audience something important, without having to tell them so directly.
fromThe Cut
6 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Marketing
fromForbes
6 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Information security
fromSecuritymagazine
2 months ago

Securing Trust: Why Crisis Communication is Your First Line of Defense

Crisis communication is a critical, functional security control that preserves trust, protects brand, and ensures regulatory compliance during breaches.
Marketing
fromHubspot
1 week ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
fromThedrum
3 weeks ago

How to react if a client pauses your marketing services

If your client pauses your services, it could mean that they're facing financial difficulty and by offering further collaboration, could potentially help the business - in the end, we're all going through this together. In terms of maintaining your relationship your team could offer consultancy at no extra cost.
Marketing
fromThedrum
1 week ago

The 10 Tenets of Brand Control

Effective Brand Control simplifies marketing efforts and enhances brand consistency, providing significant benefits beyond mere compliance.
Media industry
fromPR Daily
2 months ago

How to make the case for brand journalism - PR Daily

Brand journalism should replace traditional PR to reach audiences directly using reporting and storytelling as newsrooms shrink and search and social referrals decline.
fromPR Daily
2 months ago

Think before you post: How to protect your brand on social media - PR Daily

Social media harm reduction is the reduction of harm when it happens,
Social media marketing
#social-media-marketing
Media industry
fromPR Daily
2 months ago

Communicators say these are the hills they'll die on - PR Daily

Communicators must defend clarity, simplicity, business alignment, journalistic standards, and strategic agility while refusing unnecessary jargon, verbose releases, or disconnected plans.
fromEntrepreneur
3 weeks ago

This CEO's Storytelling Strategy Helps Turn Messy Situations Into Big Brand Wins

He goes, go get the umbrellas. Andrés stayed at the pan, cooking through the downpour while the crowd slowly circled back. Champagne came out, people laughed in the rain and a messy situation turned into a shared memory. That scene showed the group what the company does best.
Marketing
Marketing
fromPR Daily
2 weeks ago

Why cultural insight beats product messaging every time - PR Daily

Brands achieve relevance by connecting to cultural values people already care about rather than forcing product features into conversations.
Marketing
fromForbes
3 weeks ago

4 Ways AI Can Help Your PR Strategy-And 4 Ways AI Can Harm It

Professional public relations requires human expertise and strategic judgment that AI cannot replicate, as demonstrated by a failed AI-driven campaign that produced zero media placements despite lower costs.
Marketing
fromMarTech
3 weeks ago

Brands that win are clearer, not louder | MarTech

Poorly constructed marketing signals communicate desperation rather than intended messages, undermining credibility and brand perception.
Marketing tech
fromThe Drum
1 month ago

'The worst thing is to do nothing': how to tackle marketing's day of reckoning

Fragmented, slow decision-making, not AI, threatens brands in 2026; organizations must re-architect marketing for orchestration, agentic AI, and faster decision cycles.
Marketing
fromForbes
1 month ago

How Earned Media And AI Can Future-Proof Your Brand's Reputation

Align marketing with AI-generated search summaries and earn coverage in journalistic, non-paid sources to build and protect brand reputation.
Marketing
fromInc
1 month ago

This Fast-Growing PR Trend Is Taking a Page From Digital Marketing

Performance PR applies data-driven, affiliate-marketing techniques to public relations, measuring revenue-driven outcomes and short-term ROI with metrics like ROAS and conversion rates.
fromPR Daily
1 month ago

Behind the social handle: How to balance risk and trust - PR Daily

Running a social account is a delicate balance between risk and trust. "I think it's almost like a double-edged sword ... don't overthink it, but also learn the muscle of putting out risky content and knowing the limitations of how risky you can go," said Jori Evans, director of social at Manscaped. Evans gained experience from working with boutique brands before moving onto Microsoft, Groupon and with agencies for brands like Slim Jim. She will speak on a panel at Ragan's Social Media Conference next month to discuss what it really takes to manage a brand's social account behind the scenes.
Marketing
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