Litmus
1 month agoCommercial vs. Transactional Emails: 5 Powerful Ways to Optimize Your Message - Litmus
Transactional emails are specific to exchanges like receipts or confirmations, should not include promotional content, and allow opt-out options.
Transactional emails are informational in nature and should be focused on facilitating or updating customers on transactions, not promoting products or services. [ more ]