#campaign-impact

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The Drum
2 months ago
Marketing

The Drum Awards for Marketing judges share what they'll be looking for from entrants

Entering awards can help agencies get noticed by CMOs and brand marketers.
The Drum Awards for Marketing focus on outcomes, not outputs, showcasing impact over budget size. [ more ]
Exchangewire
4 months ago
Online marketing

Metric-ulous Madness: Can Measuring Everything in Digital Advertising Hold Back Business Growth?

Digital media measurement allows marketers to understand every aspect of their advertising efforts in amazing detail.
Marketers should focus on measuring what matters, rather than obsessing over every data point. [ more ]
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