#buying-committee

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#b2b-marketing
Marketing tech
fromMarTech
3 months ago

Why buying-group marketing beats ABM every time | MarTech

B2B marketing should focus on engaging the entire buying committee instead of individual leads.
Marketing tech
fromMarTech
3 months ago

Why buying-group marketing beats ABM every time | MarTech

B2B marketing should focus on engaging the entire buying committee instead of individual leads.
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