#buyer-relationships

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OpenX CEO John Gentry On Why SSPs Don't Deserve The Flack They Catch | AdExchanger

SSPs have evolved significantly from being perceived as 'dumb pipes' to becoming more sophisticated with data, identity, and buyer relationships.

A Podcasting Pioneer Shares His 3 Biggest Tips for Success | Entrepreneur

Podcasting needs more people on the buy side
Podcasting offers opportunities for small shops to accomplish big things
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