#bustle-digital-group

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Digiday
3 weeks ago
Marketing

BDG publishes fewer stories amid referral traffic declines, focuses on events to grow and monetize audiences

Bustle Digital Group (BDG) reduced its daily articles to 30-40 to prioritize quality over quantity.
BDG shifted focus to bigger, more impactful pieces like reported stories, celebrity features, and viral content. [ more ]
Adweek
4 months ago
Marketing

Bustle Publisher Revenue Drops 10% As CPG and Parenting Brands Falter

Bustle Digital Group is projected to generate between $136 million and $144 million in revenue this year, a decline of 10% to 15% compared to 2022.
The company is experiencing its first year-over-year decline in revenue in a decade due to challenges in the digital advertising sector and Hollywood strikes. [ more ]
www.nytimes.com
1 year ago
US news

NPR Cuts 10% of Staff and Halts Production of 4 Podcasts

NPR laid off 10 percent of its staff this week and announced that it would stop production of four popular podcasts Invisibilia, Louder Than a Riot, Rough Translation and Everyone & Their Mom to make up for a $30 million gap in its budget.The layoffs were widespread across different departments and included producers, hosts, audience researchers and designers.
Digiday
1 year ago
Media industry

Publishers move past seeing social media platforms as traffic drivers

Media companies primarily viewed social media platforms as important channels to drive traffic to their websites and apps by promoting and distributing their content.But the influx of social media platforms and video formats entering the scene have forced publishers to weigh how to treat those readers: build an audience that stays on the platform - or funnel them back to their owned and operated properties, according to conversations with heads of audience development and social at Bustle Digital Group, Vice Media Group and The Washington Post.
Nieman Lab
1 year ago
Media industry

"An audible gasp": Quartz, once a high-flying startup, has sold to G/O Media

Business news site Quartz began life 10 years ago as an ambitious news site targeting the " global business elite."
Digiday
1 year ago
Media industry

ChatGPT's arrival accelerates lifestyle publishers' move away from SEO-driven content

The arrival of generative AI chatbots brings with it a unique threat to publishers that produce online content to answer the simple questions readers enter into search engines, like what time the Super Bowl is airing and how long it takes to cook pasta noodles.These chatbots - such as OpenAI's ChatGPT and Microsoft's ChatGPT-powered Bing - have the potential to take away a portion of publishers' search-driven traffic, with their ability to generate answers to prompts without requiring a user to click through to an article.
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