Science
fromWIRED
15 hours agoBremont Is Sending a Watch to the Moon's Surface
A Bremont watch will accompany the FLIP rover on a lunar mission, symbolizing timekeeping in extreme conditions.
The J12 was also sporty enough to appeal to men, all the more so as sizes increased in new editions like 2005's Superleggera, inspired by legendary Milanese sports car coachbuilder Carrozzeria Touring.
The new, special edition timepiece is called the Amida Digitrend NASA Tribute and is designed to capture the spirit of the era of the Space Shuttle, 'when humanity dared to reach for the stars.'
The central tourbillon is the engine of this idea, its constant rotation a visual metaphor for momentum that the wearer sees with every glance at the wrist. The dial's concentric grooved rings radiate outward from this spinning core, amplifying the sense of energy in every direction. A 24K gilded horse at six o'clock connects the concept directly to its zodiac inspiration, rendered small and precise, more like a seal than a decoration.
Grand Seiko's proprietary Spring Drive movement combines the traditional mainspring with an electronic circuit and quartz oscillator, achieving impressive accuracy without a battery. The standard movement gains or loses approximately 15 seconds a month, while the new Caliber 9RB2 offers ultra-fine accuracy of plus or minus 20 seconds per year.
In 1952, the Aircraft Owners and Pilots Association (AOPA) - an American-founded non-profit and the world's largest aviation organization - approached Willy Breitling, scion of his family's eponymous watchmaking brand, to commission a timepiece for its members. Specifically, AOPA needed a chronograph that would allow its user to easily compute important information like speed, distance, fuel consumption and other calculations crucial to flying before the advent of flight computers.
The Beams Boy x Timex Original Camper Ring Watch draws its lineage from two points in history: the 1920s tradition of converting women's timepieces into jewelry, and the 1990s ring watch trend that briefly made a cult appearance before fading out again.
Until roughly the late aughts, much of the vintage watch-collecting community focused on stock that remained in the best physical condition possible, rejecting patination while polishing cases and generally restoring old watches in the manner of old cars. As the watch-collecting hobby proliferated in this century, however, collectors' tastes shifted dramatically.
Art Deco, which began to proliferate more broadly following the Paris International Exhibition of Modern Decorative and Industrial Arts, from which it derived its name, called upon ancient Egyptian motifs and futurism in a modality that emphasized geometric shapes, broad use of color and a streamlined (if maximalist) aesthetic. During the 1930s, a lesser-known but decidedly compelling offshoot of Art
Ever since the inauguration of LVMH Watch Week in early 2020, the horological world has hit the ground running each new year. Far from a sleepy wake-up, this trade show kick-starts a busy schedule full of big releases, global events and all manner of watch-related celebrations spread throughout the calendar. LVMH Watch Week certainly brought the heat in 2026, as plenty of brands emerged with guns blazing:
Cars and watches share a lot in common; the biggest intersection point is, of course, design. Inspired by the automotive brilliance of Zagato, the Chopard Lab One concept watch is a fine example of what I mean. This collaborative watch from Chopard and Zagato is a manifestation of automotive thinking realized in a wrist-sized form factor, highlighting structure, lightness, and engineering - the three main stakes of the Italian coachbuilding brand, founded by Ugo Zagato in 1919.
Take the so-called "sector" or "scientific" dial. Organized into concentric "sectors" that divide the minute, hour and sometimes the subdivided seconds tracks into separate areas, they often (but not always) feature bisecting vertical and horizontal lines that create four equal quadrants. These aesthetically-distinctive dials originated on pocket watches in the early 20th century, carrying over the idea of the "railroad" minute track and merging it somewhat with the curvaceous, decorative geometry of the art deco movement.
Housed in a 45mm grade 2 titanium case with a black DLC finish, it features a fixed ceramic bezel engraved with a tachymeter scale-a direct reference to classic racing chronographs. The screw-down caseback carries special Formula 1 engraving, while the textured rubber strap reinforces its sporting intent.