AI Briefing: What transparency could look like for AI-powered brand safety tech
AI-powered brand safety tech effectiveness questioned by Adalytics report.
A Black Box, But Show Me What's Inside; A Scrape You Can't Bandage | AdExchanger
One compromise is third-party brand safety tech available for YouTube. PMax offers asset-level conversion reporting for better ad performance insights.
News Orgs Are Done Begging For Ad Dollars | AdExchanger
Brand safety tech is impacting news publishers by reducing ad revenue, leading to job cuts and financial strain.